Apps.apple.com SEO Score & Performance Report

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https://apps.apple.com

Desktop

Mobile

Score Analysis

LIVE

75OF 100

Needs Work

SEO

Perf

Page Title

‎Today for iPhone - App Store

Google Search Preview|How your page appears in search results

SERP Score

Needs Work

apps.apple.com

https://apps.apple.com

‎Today for iPhone - App Store

Find apps and games for iPhone, iPad, Mac, and more on the App Store.

Snippet Quality

Title Length29 chars

030–60 optimal90

Description Length69 chars

070–160 optimal240

Power Word

CTA

URL Readable

HTTPS

No Truncation

Recommendations4 found

warningTitle too short (29 chars)

Aim for 50-60 characters

infoTitle lacks CTR-boosting power words

Consider adding words like "free", "guide", "best" to improve click-through rate

warningMeta description too short (69 chars)

Aim for 120-155 characters

infoMeta description lacks a call-to-action

Add action verbs like "Learn", "Discover" to encourage clicks

Performance Report|Google PageSpeed Insights

Lighthouse v13.0.1Mar 3, 2026, 05:17 PM

Status200OK

Load Time0.11sFAST

HTML Size1003 KBLARGE

CompressionGZIPON

HTTPSSecureSECURE

Render-Block3 scriptsFOUND

Needs Improvement

LCPPOOR

13.5 s

Largest Contentful Paint

FCPPOOR

8.3 s

First Contentful Paint

TBTNEEDS WORK

310 ms

Total Blocking Time

CLSGOOD

Cumulative Layout Shift

SIPOOR

8.3 s

Speed Index

TTFBGOOD

Root document took 20 ms

Time to First Byte

FIDNEEDS WORK

220 ms

First Input Delay

Page Load FilmstripVisual timeline of how your page renders

0.4s

0.8s

1.1s

1.5s

1.9s

2.3s

2.6s

3.0s

Issues Found11 found

criticalLargest Contentful Paint: 13.5 s (poor)high

How to fixOptimize images, preload LCP element, reduce server response time. Target < 2.5s

What this meansLCP measures when the largest visible element finishes rendering.

SEO ImpactSlow LCP increases bounce rate and hurts Core Web Vitals ranking signal.

warningTBT: 310 ms (needs work)medium

How to fixReduce JavaScript execution time. Code-split, tree-shake, and defer non-critical scripts. Target < 200ms

What this meansTBT sums all time periods where the main thread was blocked for more than 50ms.

SEO ImpactModerate TBT affects interactivity metrics and can lower your INP score.

warningFirst Contentful Paint: 8.3 s (poor)medium

How to fixReduce server response time, eliminate render-blocking resources, inline critical CSS. Target < 1.8s

What this meansFCP measures when the first piece of content is rendered on screen.

SEO ImpactSlow FCP means users see a blank page for too long.

warningSpeed Index: 8.3 s (poor)medium

How to fixOptimize critical rendering path, reduce main-thread work. Target < 3.4s

What this meansSpeed Index measures how quickly content is visually displayed during page load.

SEO ImpactA high Speed Index means the page appears to load slowly.

warningReduce unused JavaScript - Est savings of 700 KiB (potential savings: 4100ms) / 700 KB

How to fixReduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

warningAvoid multiple page redirects - Est savings of 760 ms (potential savings: 759ms)

How to fixRedirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

warningReduce unused CSS - Est savings of 36 KiB (potential savings: 310ms) / 36 KB

How to fixReduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

infoMinify JavaScript - Est savings of 5 KiB (potential savings: 5 KB)

How to fixMinifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

infoAvoid large layout shifts

How to fixThese are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due …

warningLarge HTML (1003KB)

How to fixReduce HTML size, minify, and remove inline scripts/styles

warning3 render-blocking scripts in <head>

How to fixAdd async or defer to scripts

OpportunitiesPotential savings to improve load time

Reduce unused JavaScriptEst savings of 700 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

4.1s potential savings 700 KB transferable

Avoid multiple page redirectsEst savings of 760 ms

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

0.8s potential savings

Reduce unused CSSEst savings of 36 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

0.3s potential savings 36 KB transferable

Minify JavaScriptEst savings of 5 KiB

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

5 KB transferable

DiagnosticsAdditional performance insights

Avoid large layout shifts

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due …

JavaScript execution time

Server Backend Latencies

Resources Summary

Tasks

Legacy JavaScript

Network Round Trip Times

Image elements have explicit `width` and `height`

Layout shift culprits

Avoid non-composited animations

Script Treemap Data

Avoid long main-thread tasks

Optimize DOM size

Screenshot Thumbnails

Final Screenshot

Network Requests

Font display

Cumulative Layout Shift

Metrics

Duplicated JavaScript

Minify CSS

Avoids enormous network payloads

Initial server response time was short

Minimizes main-thread work

Optimize viewport for mobile

Diagnostics

3rd parties

Heading Structure|Content hierarchy and heading tags

92 / 100

H1

ideal: 1

H2

ideal: 2+

H3

ideal: optional

H4

ideal: optional

Heading Hierarchy80 total

H1Today

H2Today’s Biggest Events

H2Today’s Highlights

H2Indie Games We Love

H2App Store Editors’ Favorites

H2Helpful Apps for Every Day

H2Hot This Week

H2Catch These Pokémon Greats

H2Featured

H2Africa, Middle East, and India

H2Asia Pacific

H2Europe

H2Latin America and the Caribbean

H2The United States and Canada

H3Platform

H3Can You Powerwash It?

H3PowerWash Simulator

H3Organize Your Day the Calmer Way

H3Tiimo: Daily To Do AI Planner

H3Celebrate 10 Years of Clash Royale

H3Clash Royale

H3Become a Candy Crush All Star

H3Candy Crush Saga

H3Collect Paldean Wonders in Pokémon TCG Pocket

H3Pokémon TCG Pocket

+55 more headings

Duplicate Headings

Tiimo: Daily To Do AI Planner

Pokémon GO

Pokémon TCG Pocket

Candy Crush Saga

Recommendations2

info4 duplicate heading(s) found

Use unique headings for each section

infoToo many headings (80)

Reduce heading count for better structure

Structured Data|Schema markup, Open Graph and Twitter Cards

95 / 100

JSON-LD Schema

1 found

Organization

Open Graph

6 tags

Twitter Cards

4 tags

Microdata

Not found

Schema Types Detected

Organization

Open Graph Tags

og:titleToday for iPhone - App Store

og:descriptionFind apps and games for iPhone, iPad, Mac, and more on the App Store.

og:imagehttps://apps.apple.com//assets/images/share/app-store.png

og:urlhttps://apps.apple.com/us/iphone/today

og:site_nameApp Store

og:localeen_US

missing: og:type

Recommendations1

warningMissing Open Graph tags: og:type

Add OG meta tags for social sharing

Image Optimization|Alt text, lazy loading and dimensions

90 / 100

Total Images

Missing Alt Text

100% have alt text

Missing Dimensions

Lazy Loaded

100%

85 of 85 images

Recommendations1

warning85 images with empty alt

Add meaningful alt text (empty is OK for decorative images)

Link Analysis|Internal, external and nofollow links

100 / 100

Total Links

287

Internal

282

98% of all links

External

2% of all links

Nofollow

Link Distribution

98% Internal

External Links

www.apple.comApple Inc.

www.apple.comInternet Service Terms

www.apple.comApp Store & Privacy

www.apple.comCookie Warning

support.apple.comSupport

Indexability|Robots, canonical and sitemap

85 / 100

Canonical URL

Set

https://apps.apple.com/us/iphone/today

Noindex

Allowed

Robots.txt

Found

Sitemap

Missing

Crawl Directives

Meta RobotsNot set

X-Robots-TagNot set

GooglebotNot set

NofollowNo — links followed

Canonicalhttps://apps.apple.com/us/iphone/today

Page URLhttps://apps.apple.com

Recommendations2

infoCanonical URL differs from page URL

Ensure the canonical points to the correct preferred version

warningNo XML sitemap found

Create a sitemap.xml and submit it to search engines

Content Structure|Content quality and semantic HTML

75 / 100

Word Count

66251

Paragraphs

All good length

Lists

Words per Heading

828

Ideal: 100-300

Title vs H1 Alignment2780% similar

TITLE TAG

‎Today for iPhone - App Store

H1 TAG

Today

Semantic HTML Elements10 sections

<main>

<nav>

Recommendations3

warningTitle and H1 have low similarity (28%)

Align your <title> and <h1> to reinforce the main topic

infoH2 headings don't relate to the main H1 topic

Ensure H2s support the main topic for better coherence

warningPoor content chunking (828 words/heading)

Add more headings to break content into digestible chunks (aim for 150-200 words per section)

AI Readability|How easily AI models can process your content

40 / 100

Reading Level

Very Difficult

Hard for AI

Total Words

66251

Sentences

1966

Avg Sentence Length

34 words

Vocabulary Richness

2061 unique words

Recommendations4

criticalVery hard to read (Flesch: 0)

Simplify language. Use shorter sentences and common words. AI models perform better with clear text.

warningLong average sentence length (34 words)

Keep sentences under 20 words for better AI parsing

infoLow vocabulary diversity

Use varied vocabulary to provide richer context for AI

infoFirst paragraph is too short for AI summarization

Make the first paragraph a comprehensive summary (30-50 words)

AI Citation Potential|How likely AI will quote your content

85 / 100

Named Entities

1142

172% density

FAQ Patterns

No FAQ Schema

Citations

Lists & Tables

231 items, 0 tables

Top Named Entities

Pokmon64Apps49App Purchases43Hit Apps35The33GamesidTypeitsididdisplayStylemediumCardlocationPositionlocationTypeswooshnameFeatureddata31Your30These30View28Crush25Games23Inc22Highlightsdata18Star17This17Brawl Stars17Genshin Impact17Daily16Candy16Star Rail16

FAQ-style Headings

h3Can You Powerwash It?

h3What’s Next for Pokémon?

Recommendations2

warningLow quoteability - few clear, citable statements

Add bold key statements, blockquotes, or clear definitions that AI can extract

infoNo source attribution detected

Add citations or "according to" attributions to increase credibility

Content Freshness|Date signals and cache headers

75 / 100

Date Signals

None

No date signals found on page

Cache Control

Set

public, max-age=900

ETag

Set

Date Signals

Last-Modified HeaderNot found

Published DateNot found

Modified DateNot found

Recommendations2

warningNo datePublished or dateModified in structured data

Add datePublished and dateModified to your JSON-LD schema.

infoNo date/time signals found anywhere on page

Add <time datetime="..."> elements or schema dates to help AI assess content freshness

Security Headers|HTTP security headers analysis

90 / 100

Content-Security-Policy

Prevents XSS and injection attacks

upgrade-insecure-requests; default-src 'none'; img-src 'self' https://*.apple.com https://*.mzstatic.com data:; font-src 'self' https://*.apple.com; style-src 'self' https://*.apple.com 'unsafe-inline'; script-src 'self' https://*.apple.com 'sha256-MS6/3FCg4WjP9gwgaBGwLpRCY6fZBgwmhVCdrPrNf3E=' 'sha256-tQjf8gvb2ROOMapIxFvFAYBeUJ0v1HCbOcSmDNXGtDo=' 'sha256-p7PoC97FO+Lu90RNjGWxhbm13yALSR4xzV8vaDhaQBo=' 'sha256-+5XkZFazzJo8n0iOP4ti/cLCMUudTf//Mzkb7xNPXIc='; connect-src 'self' https://*.apple.com https://*.mzstatic.com; media-src 'self' https://*.apple.com blob:; child-src 'self' https://*.apple.com; frame-src 'self' https://*.apple.com itms-appss: macappstore:; worker-src blob:; frame-ancestors 'none'; block-all-mixed-content; report-uri /api/csp-report

SET

Strict-Transport-Security

Forces HTTPS connections

max-age=31536000; includeSubDomains

SET

X-Frame-Options

Prevents clickjacking attacks

DENY

SET

X-Content-Type-Options

Prevents MIME-type sniffing

nosniff

SET

Referrer-Policy

Controls referrer information

MISSING

Permissions-Policy

Controls browser features

MISSING

Recommendations2

infoMissing Referrer-Policy header

Add Referrer-Policy header (e.g., strict-origin-when-cross-origin)

infoMissing Permissions-Policy header

Add Permissions-Policy header to control browser features

Trust Signals|Essential trust-building pages

85 / 100

Contact Page

MISSING

A contact page builds trust with visitors and search engines

About Page

MISSING

An about page establishes credibility and expertise

FOUND

Required for compliance and builds user trust

https://www.apple.com/legal/privacy/data/en/app-store/

FOUND

Protects both the site owner and users

https://www.apple.com/legal/internet-services/

Recommendations2

infoMissing trust pages: contact, about

Consider adding links to: contact, about

infoNo author attribution found

Add author information via schema markup or rel="author" for E-E-A-T signals

Tech Stack|3 technologies detected

65 / 100

Frameworks3

🛠️

Ember.js

Script signature

javascript

🛠️

Fetch API

Script signature

javascript

📝

WordPress

Script signature

javascript

apps.apple.com SEO Analysis