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calendly.com SEO Analysis

calendly.com scores 73/100 for SEO, 70/100 for performance, and 86/100 for AI crawler readability as of Mar 3, 2026.

https://calendly.com
15 checks
29 issues
Mar 3, 2026
https://calendly.com
Desktop preview
Desktop
Mobile preview
Mobile
Score Analysis
LIVE
80OF 100
Needs Work
73
SEO
70
Perf
86
AI
Page Title

Free Online Appointment Scheduling Software | Calendly

Google Search Preview|How your page appears in search results
SERP Score
0/ 100
Good
calendly.com
https://calendly.com
Free Online Appointment Scheduling Software | Calendly
Calendly is the modern scheduling platform that makes “finding time” a breeze. When connecting is easy, your teams can get more done.
Snippet Quality
Title Length54 chars
03060 optimal90
Description Length133 chars
070160 optimal240
Power Word
CTA
URL Readable
HTTPS
No Truncation
Recommendations1 found
infoMeta description lacks a call-to-action
Add action verbs like "Learn", "Discover" to encourage clicks
Performance Report|Google PageSpeed Insights
Lighthouse v13.0.1Mar 3, 2026, 09:26 PM
Status200OK
Load Time0.48sFAST
HTML Size658 KBLARGE
CompressionGZIPON
HTTPSSecureSECURE
Render-Block2 scriptsFOUND
0/ 100
Needs Improvement
LCPPOOR
9.0 s
Largest Contentful Paint
FCPNEEDS WORK
2.8 s
First Contentful Paint
TBTGOOD
100 ms
Total Blocking Time
CLSGOOD
0
Cumulative Layout Shift
SIGOOD
2.9 s
Speed Index
TTFBGOOD
Root document took 30 ms
Time to First Byte
FIDGOOD
90 ms
First Input Delay
Page Load FilmstripVisual timeline of how your page renders
Frame at 0.4s
0.4s
Frame at 0.8s
0.8s
Frame at 1.1s
1.1s
Frame at 1.5s
1.5s
Frame at 1.9s
1.9s
Frame at 2.3s
2.3s
Frame at 2.6s
2.6s
Frame at 3.0s
3.0s
Issues Found7 found
criticalLargest Contentful Paint: 9.0 s (poor)high
How to fixOptimize images, preload LCP element, reduce server response time. Target < 2.5s
What this meansLCP measures when the largest visible element finishes rendering.
SEO ImpactSlow LCP increases bounce rate and hurts Core Web Vitals ranking signal.
warningReduce unused JavaScript - Est savings of 161 KiB (potential savings: 1260ms) / 161 KB
How to fixReduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
infoMinify CSS - Est savings of 3 KiB (potential savings: 3 KB)
How to fixMinifying CSS files can reduce network payload sizes. Learn how to minify CSS.
infoReduce unused CSS - Est savings of 27 KiB (potential savings: 27 KB)
How to fixReduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.
infoAvoid large layout shifts
How to fixThese are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due …
warningLarge HTML (658KB)
How to fixReduce HTML size, minify, and remove inline scripts/styles
warning2 render-blocking scripts in <head>
How to fixAdd async or defer to scripts
OpportunitiesPotential savings to improve load time
Reduce unused JavaScriptEst savings of 161 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
1.3s potential savings 161 KB transferable
Minify CSSEst savings of 3 KiB
Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.
3 KB transferable
Reduce unused CSSEst savings of 27 KiB
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.
27 KB transferable
DiagnosticsAdditional performance insights
Avoid large layout shifts
These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due …
Initial server response time was short
Diagnostics
LCP breakdown
Network Requests
Improve image delivery
Duplicated JavaScript
Optimize DOM size
3rd parties
Script Treemap Data
Avoid long main-thread tasks
Avoids enormous network payloads
Minify JavaScript
Metrics
Optimize viewport for mobile
Tasks
Minimizes main-thread work
Font display
Screenshot Thumbnails
Cumulative Layout Shift
Final Screenshot
Image elements have explicit `width` and `height`
Layout shift culprits
Document request latency
Server Backend Latencies
Avoid multiple page redirects
Network Round Trip Times
JavaScript execution time
Resources Summary
Heading Structure|Content hierarchy and heading tags
62 / 100
H1
0
ideal: 1
H2
7
ideal: 2+
H3
13
ideal: optional
H4
11
ideal: optional
Heading Hierarchy39 total
H2Trusted by more than 100,000 of the world’s leading organizations
H2Calendly makes scheduling simple
H2Connect Calendly to the tools you already use
H2Pick the perfect plan for your team
H2Discover how businesses grow with Calendly
H2Built to keep your organization secure
H2Power up your scheduling
H3Connect your calendars
H3Add your availability
H3Connect conferencing tools
H3Customize your event types
H3Share your scheduling link
H3Always free
H3$10
H3$16
H3$15k
H3Always free
H3$10
H3$16
H3$15k
H4The State of Meetings 2024
H4Google suite
H4Microsoft suite
H4Free
H4Standard
+14 more headings
Duplicate Headings
Always free
$10
$16
$15k
Free
Standard
Teams
Enterprise
Starts at
Recommendations3
criticalMissing H1 tag
Add exactly one <h1> tag as the main heading
info9 duplicate heading(s) found
Use unique headings for each section
infoToo many headings (39)
Reduce heading count for better structure
Structured Data|Schema markup, Open Graph and Twitter Cards
100 / 100
JSON-LD Schema
1 found
Organization
Open Graph
6 tags
Twitter Cards
4 tags
Microdata
Not found
Schema Types Detected
Organization
Open Graph Tags
og:titleFree Online Appointment Scheduling Software | Calendly
og:descriptionCalendly is the modern scheduling platform that makes “finding time” a breeze. When connecting is easy, your teams can get more done.
og:imagehttps://images.ctfassets.net/k0lk9kiuza3o/6sN1GkuaBoQ67Nhkqa8Hgn/bcefc60aa064f94237bac2524bad875c/homepage.png
og:urlhttps://calendly.com
og:typewebsite
og:site_nameCalendly.com
missing: og:locale
Image Optimization|Alt text, lazy loading and dimensions
73 / 100
Total Images
38
Missing Alt Text
0
100% have alt text
Missing Dimensions
38
Lazy Loaded
47%
18 of 38 images
Recommendations3
warning1 images with empty alt
Add meaningful alt text (empty is OK for decorative images)
info38 images without explicit dimensions
Add width/height to prevent layout shifts (CLS)
infoMost images not lazy-loaded
Add loading="lazy" to below-the-fold images
Indexability|Robots, canonical and sitemap
60 / 100
Canonical URL
Set
https://calendly.com
Noindex
Allowed
meta robots: index, follow
Robots.txt
Found
Sitemap
Missing
Crawl Directives
Meta Robotsindex, follow
X-Robots-TagNot set
GooglebotNot set
NofollowNo — links followed
Canonicalhttps://calendly.com
Page URLhttps://calendly.com
Recommendations2
criticalrobots.txt blocks all crawlers
Remove "Disallow: /" to allow search engines
warningNo XML sitemap found
Create a sitemap.xml and submit it to search engines
Content Structure|Content quality and semantic HTML
90 / 100
Word Count
27355
Paragraphs
30
All good length
Lists
8
Words per Heading
701
Ideal: 100-300
Semantic HTML Elements8 sections
<main>
<article>
<nav>
<header>
<footer>
Recommendations1
warningPoor content chunking (701 words/heading)
Add more headings to break content into digestible chunks (aim for 150-200 words per section)
AI Readability|How easily AI models can process your content
65 / 100
41Flesch
Reading Level
Difficult
Moderately complex
Total Words
27355
Sentences
1473
Avg Sentence Length
19 words
Vocabulary Richness
7%
1964 unique words
Opening Paragraph18 words
Gain insights on how meetings are changing—spanning productivity, engagement, and strategies for improvement across roles and industries.
Recommendations3
warningDifficult to read (Flesch: 41)
Break complex sentences. Aim for Flesch score 60+
infoLow vocabulary diversity
Use varied vocabulary to provide richer context for AI
infoFirst paragraph is too short for AI summarization
Make the first paragraph a comprehensive summary (30-50 words)
AI Citation Potential|How likely AI will quote your content
95 / 100
Named Entities
364
133% density
FAQ Patterns
1
No FAQ Schema
Citations
0
Lists & Tables
57 items, 0 tables
Top Named Entities
Footer43Calendly29Product23Resources20Integrations16Arrow Right15Solutions14RighticonPlacementrightlinkhttpscalendly14Learn13Features10Customer Logo10Card9Logodescriptionfileurlimages9Company9Google8Microsoft7Scheduling7Suite7State6Meetings6
Recommendations1
infoNo source attribution detected
Add citations or "according to" attributions to increase credibility
Content Freshness|Date signals and cache headers
85 / 100
Date Signals
Found
Search engines can determine content freshness
Cache Control
Set
no-cache
ETag
Not set
Date Signals
Last-Modified HeaderMarch 3, 2026
Published DateNot found
Modified DateNot found
Recommendations1
warningNo datePublished or dateModified in structured data
Add datePublished and dateModified to your JSON-LD schema.
Security Headers|HTTP security headers analysis
55 / 100
Content-Security-Policy
Prevents XSS and injection attacks
MISSING
Strict-Transport-Security
Forces HTTPS connections
max-age=31536000; includeSubDomains; preload
SET
X-Frame-Options
Prevents clickjacking attacks
MISSING
X-Content-Type-Options
Prevents MIME-type sniffing
nosniff
SET
Referrer-Policy
Controls referrer information
MISSING
Permissions-Policy
Controls browser features
MISSING
Recommendations4
criticalMissing Content-Security-Policy header
Add Content-Security-Policy header to prevent XSS and data injection attacks
warningMissing X-Frame-Options header
Add X-Frame-Options: DENY or SAMEORIGIN to prevent clickjacking
infoMissing Referrer-Policy header
Add Referrer-Policy header (e.g., strict-origin-when-cross-origin)
infoMissing Permissions-Policy header
Add Permissions-Policy header to control browser features
Trust Signals|Essential trust-building pages
90 / 100
Contact Page
FOUND
A contact page builds trust with visitors and search engines
/contact
About Page
FOUND
An about page establishes credibility and expertise
/about
Privacy Policy
FOUND
Required for compliance and builds user trust
/legal/privacy-notice
Terms of Service
MISSING
Protects both the site owner and users
Recommendations2
infoMissing trust pages: terms
Consider adding links to: terms
infoNo author attribution found
Add author information via schema markup or rel="author" for E-E-A-T signals
Tech Stack|7 technologies detected
85 / 100
Analytics3
💬
Intercom
Script signature
javascript
🧡
HubSpot
Script signature
javascript
🛠️
Analytics
Script signature
javascript
CDN1
☁️
Cloudflare
Server: cloudflare
header
Frameworks3
⚛️
React
Script signature
javascript
Next.js
Script signature
javascript
📝
WordPress
Script signature
javascript