Gitbook.com SEO Score & Performance Report

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https://gitbook.com

Desktop

Mobile

Score Analysis

LIVE

76OF 100

Needs Work

SEO

Perf

Page Title

GitBook – The AI-native documentation platform

Google Search Preview|How your page appears in search results

SERP Score

Good

gitbook.com

https://gitbook.com

GitBook – The AI-native documentation platform

GitBook is the AI-native documentation platform for technical teams. It simplifies knowledge sharing, with docs-as-code support and AI-powered search & insights. Sign up for free!

Snippet Quality

Title Length46 chars

030–60 optimal90

Description Length179 chars

070–160 optimal240

Power Word

CTA

URL Readable

HTTPS

No Truncation

Recommendations3 found

infoTitle lacks CTR-boosting power words

Consider adding words like "free", "guide", "best" to improve click-through rate

infoMeta description too long (179 chars)

Keep under 160 characters

infoMeta description lacks a call-to-action

Add action verbs like "Learn", "Discover" to encourage clicks

Performance Report|Google PageSpeed Insights

Lighthouse v13.0.1Mar 3, 2026, 08:54 PM

Status200OK

Load Time0.21sFAST

HTML Size866 KBLARGE

CompressionGZIPON

HTTPSSecureSECURE

Render-Block4 scriptsFOUND

Poor

LCPPOOR

10.8 s

Largest Contentful Paint

FCPPOOR

6.2 s

First Contentful Paint

TBTNEEDS WORK

400 ms

Total Blocking Time

CLSGOOD

Cumulative Layout Shift

SIPOOR

8.6 s

Speed Index

TTFBGOOD

Root document took 30 ms

Time to First Byte

FIDPOOR

430 ms

First Input Delay

Page Load FilmstripVisual timeline of how your page renders

0.9s

1.7s

2.6s

3.5s

4.4s

5.2s

6.1s

7.0s

Issues Found12 found

criticalLargest Contentful Paint: 10.8 s (poor)high

How to fixOptimize images, preload LCP element, reduce server response time. Target < 2.5s

What this meansLCP measures when the largest visible element finishes rendering.

SEO ImpactSlow LCP increases bounce rate and hurts Core Web Vitals ranking signal.

warningTBT: 400 ms (needs work)medium

How to fixReduce JavaScript execution time. Code-split, tree-shake, and defer non-critical scripts. Target < 200ms

What this meansTBT sums all time periods where the main thread was blocked for more than 50ms.

SEO ImpactModerate TBT affects interactivity metrics and can lower your INP score.

warningFirst Contentful Paint: 6.2 s (poor)medium

How to fixReduce server response time, eliminate render-blocking resources, inline critical CSS. Target < 1.8s

What this meansFCP measures when the first piece of content is rendered on screen.

SEO ImpactSlow FCP means users see a blank page for too long.

warningSpeed Index: 8.6 s (poor)medium

How to fixOptimize critical rendering path, reduce main-thread work. Target < 3.4s

What this meansSpeed Index measures how quickly content is visually displayed during page load.

SEO ImpactA high Speed Index means the page appears to load slowly.

warningReduce unused JavaScript - Est savings of 374 KiB (potential savings: 900ms) / 374 KB

How to fixReduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

warningAvoid multiple page redirects - Est savings of 780 ms (potential savings: 780ms)

How to fixRedirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

infoReduce unused CSS - Est savings of 12 KiB (potential savings: 12 KB)

How to fixReduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

infoAvoid large layout shifts

How to fixThese are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due …

infoReduce JavaScript execution time - 5.0 s

How to fixConsider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

infoMinimize main-thread work - 8.0 s

How to fixConsider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

warningLarge HTML (866KB)

How to fixReduce HTML size, minify, and remove inline scripts/styles

warning4 render-blocking scripts in <head>

How to fixAdd async or defer to scripts

OpportunitiesPotential savings to improve load time

Reduce unused JavaScriptEst savings of 374 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

0.9s potential savings 374 KB transferable

Avoid multiple page redirectsEst savings of 780 ms

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

0.8s potential savings

Reduce unused CSSEst savings of 12 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

12 KB transferable

DiagnosticsAdditional performance insights

Avoid large layout shifts

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due …

Reduce JavaScript execution time

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

5.0 s

Minimize main-thread work

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

8.0 s

Image elements have explicit `width` and `height`

Initial server response time was short

Avoid long main-thread tasks

Minify CSS

Minify JavaScript

LCP breakdown

Diagnostics

Duplicated JavaScript

Optimize viewport for mobile

Cumulative Layout Shift

Metrics

Network Round Trip Times

Layout shift culprits

User Timing marks and measures

Script Treemap Data

Avoids enormous network payloads

Tasks

Avoid non-composited animations

Network Requests

Final Screenshot

3rd parties

Resources Summary

Optimize DOM size

Server Backend Latencies

Screenshot Thumbnails

Heading Structure|Content hierarchy and heading tags

77 / 100

H1

ideal: 1

H2

ideal: 2+

H3

ideal: optional

H4

ideal: optional

Heading Hierarchy35 total

H1The AI-nativedocumentation platform

H1Build knowledge that never stands still

H2Docs that are an extension of your product

H2Docs tools for teams who care about quality

H2Enterprise-grade docs intelligence

H2Companies like yours are building better docs with GitBook

H2Companies like yours are buildingbetter docs with GitBook

H3A connected, personalized AI Assistant

H3A connected layer for product knowledge

H4“GitBook helps every department — it’s just easy cross-collaboration. One tool does it all, and we don’t have to hold somebody’s hand through the docs process. It’s made life very easy.”

H4“We wanted to really customize the look and feel of our documentation and to link it to our visual identity as a brand. And with GitBook, we managed to do everything we wanted.”

H4“We can use our documentation for prospects, not just customers. Finding a certain page in Google is just way easier with GitBook.”

H5Your product and docs, in sync (finally)

+10 more headings

Duplicate Headings

Build knowledge that never stands still

Companies like yours are building better docs with GitBook

A connected, personalized AI Assistant

A connected layer for product knowledge

“GitBook helps every department — it’s just easy cross-collaboration. One tool does it all, and we don’t have to hold somebody’s hand through the docs process. It’s made life very easy.”

“We wanted to really customize the look and feel of our documentation and to link it to our visual identity as a brand. And with GitBook, we managed to do everything we wanted.”

“We can use our documentation for prospects, not just customers. Finding a certain page in Google is just way easier with GitBook.”

Your product and docs, in sync (finally)

Built for humans, optimized for AI

A best-in-class editing experience

Recommendations3

warningMultiple H1 tags (5)

Use only one <h1> per page

info14 duplicate heading(s) found

Use unique headings for each section

infoToo many headings (35)

Reduce heading count for better structure

Structured Data|Schema markup, Open Graph and Twitter Cards

70 / 100

JSON-LD Schema

Not found

Open Graph

5 tags

Twitter Cards

4 tags

Microdata

Not found

Open Graph Tags

og:titleGitBook – The AI-native documentation platform

og:descriptionGitBook is the AI-native documentation platform for technical teams. It simplifies knowledge sharing, with docs-as-code support and AI-powered search & insights. Sign up for free!

og:imagehttps://framerusercontent.com/images/2QElhXaCZ6d3Q2pBNrT6tQL24qg.png

og:urlhttps://www.gitbook.com/

og:typewebsite

missing: og:site_namemissing: og:locale

Recommendations1

criticalNo JSON-LD structured data found

Add JSON-LD schema markup (e.g., WebPage, Organization, Article)

Image Optimization|Alt text, lazy loading and dimensions

90 / 100

Total Images

Missing Alt Text

100% have alt text

Missing Dimensions

Lazy Loaded

67%

55 of 82 images

Recommendations1

warning46 images with empty alt

Add meaningful alt text (empty is OK for decorative images)

Link Analysis|Internal, external and nofollow links

90 / 100

Total Links

145

Internal

116

80% of all links

External

20% of all links

Nofollow

Link Distribution

80% Internal

20% External

14 links with empty anchor text

External Links

app.gitbook.comLogin

app.gitbook.comStart for free

app.gitbook.comLogin

app.gitbook.comStart for free

app.gitbook.comLogin

app.gitbook.comStart for free

app.gitbook.comLogin

app.gitbook.comStart for free

+19 more

Recommendations1

info14 links with empty anchor text

Add descriptive anchor text to links

Indexability|Robots, canonical and sitemap

90 / 100

Canonical URL

Set

https://www.gitbook.com/

Noindex

Allowed

meta robots: max-image-preview:large

Robots.txt

Found

Sitemap

Found

https://gitbook.com/sitemap.xml

Crawl Directives

Meta Robotsmax-image-preview:large

X-Robots-TagNot set

GooglebotNot set

NofollowNo — links followed

Canonicalhttps://www.gitbook.com/

Page URLhttps://gitbook.com

Recommendations1

warningCanonical points to a different domain

Verify this is intentional.

Content Structure|Content quality and semantic HTML

85 / 100

Word Count

5920

Paragraphs

408

All good length

Lists

Words per Heading

169

Ideal: 100-300

Title vs H1 Alignment8330% similar

TITLE TAG

GitBook – The AI-native documentation platform

H1 TAG

The AI-nativedocumentation platform

Semantic HTML Elements2 sections

<main>

<nav>

Recommendations2

infoH2 headings don't relate to the main H1 topic

Ensure H2s support the main topic for better coherence

warningFew semantic HTML5 elements used

Use <main>, <article>, <nav>, <header>, <footer>, <section>

AI Readability|How easily AI models can process your content

80 / 100

Reading Level

Fairly Easy

Moderately complex

Total Words

5920

Sentences

514

Avg Sentence Length

12 words

Vocabulary Richness

16%

920 unique words

Opening Paragraph1 words

Documentation

Recommendations2

infoLow vocabulary diversity

Use varied vocabulary to provide richer context for AI

infoFirst paragraph is too short for AI summarization

Make the first paragraph a comprehensive summary (30-50 words)

AI Citation Potential|How likely AI will quote your content

90 / 100

Named Entities

111% density

FAQ Patterns

No FAQ Schema

Citations

Lists & Tables

24 items, 0 tables

Top Named Entities

GitBook18Google5Object5Gareth Brinn4Selma Bennamane4Agent3AssistantDeliver3KnowledgeA3Product3Roman Musatkin3AgentYour2ChatGPT2Claude2Overview2BrinnDocumentation2ManagerGraviteeRead2AssistantEmbedded2BennamaneSolutions2ArchitectBatchRead2MusatkinHead2

Recommendations1

warningLow quoteability - few clear, citable statements

Add bold key statements, blockquotes, or clear definitions that AI can extract

Content Freshness|Date signals and cache headers

85 / 100

Date Signals

Found

Search engines can determine content freshness

Cache Control

Set

public, max-age=0, must-revalidate

ETag

Set

Date Signals

Last-Modified HeaderMarch 3, 2026

Published DateNot found

Modified DateNot found

Recommendations1

warningNo datePublished or dateModified in structured data

Add datePublished and dateModified to your JSON-LD schema.

Security Headers|HTTP security headers analysis

52 / 100

Content-Security-Policy

Prevents XSS and injection attacks

MISSING

Strict-Transport-Security

Forces HTTPS connections

max-age=31536000

SET

X-Frame-Options

Prevents clickjacking attacks

MISSING

X-Content-Type-Options

Prevents MIME-type sniffing

nosniff

SET

Referrer-Policy

Controls referrer information

MISSING

Permissions-Policy

Controls browser features

MISSING

Recommendations5

criticalMissing Content-Security-Policy header

Add Content-Security-Policy header to prevent XSS and data injection attacks

infoHSTS should include subdomains

Add includeSubDomains to HSTS header

warningMissing X-Frame-Options header

Add X-Frame-Options: DENY or SAMEORIGIN to prevent clickjacking

infoMissing Referrer-Policy header

Add Referrer-Policy header (e.g., strict-origin-when-cross-origin)

Trust Signals|Essential trust-building pages

95 / 100

Contact Page

FOUND

A contact page builds trust with visitors and search engines

./contact

About Page

FOUND

An about page establishes credibility and expertise

./about

FOUND

Required for compliance and builds user trust

https://gitbook.com/docs/policies/privacy-and-security/statement

FOUND

Protects both the site owner and users

https://gitbook.com/docs/policies/terms

Recommendations1

infoNo author attribution found

Add author information via schema markup or rel="author" for E-E-A-T signals

Tech Stack|9 technologies detected

95 / 100

Analytics5

🏷️

Google Tag Manager

Script signature

javascript

📊

Google Analytics

Script signature

javascript

🛠️

Amplitude

Script signature

javascript

💬

Intercom

Script signature

javascript

🛠️

Analytics

Script signature

javascript

CDN1

☁️

Cloudflare

Server: cloudflare

header

CMS1

🛠️

Framer

Generator: Framer e177f23

gitbook.com SEO Analysis