Hotjar.com SEO Score & Performance Report

← Back to Home

https://hotjar.com

Desktop

Mobile

Score Analysis

LIVE

71OF 100

Needs Work

SEO

Perf

Page Title

Hotjar: Website Heatmaps & Behavior Analytics Tools

Google Search Preview|How your page appears in search results

SERP Score

Good

hotjar.com

https://hotjar.com

Hotjar: Website Heatmaps & Behavior Analytics Tools

The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.

Snippet Quality

Title Length51 chars

030–60 optimal90

Description Length159 chars

070–160 optimal240

Power Word

CTA

URL Readable

HTTPS

No Truncation

Recommendations1 found

infoTitle lacks CTR-boosting power words

Consider adding words like "free", "guide", "best" to improve click-through rate

Performance Report|Google PageSpeed Insights

Lighthouse v13.0.1Mar 3, 2026, 07:14 PM

Status200OK

Load Time0.46sFAST

HTML Size310 KBLARGE

CompressionGZIPON

HTTPSSecureSECURE

Render-Block1 scriptsFOUND

Poor

LCPPOOR

17.9 s

Largest Contentful Paint

FCPPOOR

7.6 s

First Contentful Paint

TBTNEEDS WORK

330 ms

Total Blocking Time

CLSGOOD

0.044

Cumulative Layout Shift

SIPOOR

8.4 s

Speed Index

TTFBGOOD

Root document took 30 ms

Time to First Byte

FIDNEEDS WORK

180 ms

First Input Delay

Page Load FilmstripVisual timeline of how your page renders

0.4s

0.8s

1.1s

1.5s

1.9s

2.3s

2.6s

3.0s

Issues Found11 found

criticalLargest Contentful Paint: 17.9 s (poor)high

How to fixOptimize images, preload LCP element, reduce server response time. Target < 2.5s

What this meansLCP measures when the largest visible element finishes rendering.

SEO ImpactSlow LCP increases bounce rate and hurts Core Web Vitals ranking signal.

warningTBT: 330 ms (needs work)medium

How to fixReduce JavaScript execution time. Code-split, tree-shake, and defer non-critical scripts. Target < 200ms

What this meansTBT sums all time periods where the main thread was blocked for more than 50ms.

SEO ImpactModerate TBT affects interactivity metrics and can lower your INP score.

warningFirst Contentful Paint: 7.6 s (poor)medium

How to fixReduce server response time, eliminate render-blocking resources, inline critical CSS. Target < 1.8s

What this meansFCP measures when the first piece of content is rendered on screen.

SEO ImpactSlow FCP means users see a blank page for too long.

warningSpeed Index: 8.4 s (poor)medium

How to fixOptimize critical rendering path, reduce main-thread work. Target < 3.4s

What this meansSpeed Index measures how quickly content is visually displayed during page load.

SEO ImpactA high Speed Index means the page appears to load slowly.

warningReduce unused JavaScript - Est savings of 936 KiB (potential savings: 3530ms) / 936 KB

How to fixReduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

warningAvoid multiple page redirects - Est savings of 780 ms (potential savings: 780ms)

How to fixRedirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

infoReduce unused CSS - Est savings of 17 KiB (potential savings: 17 KB)

How to fixReduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

infoReduce JavaScript execution time - 1.7 s

How to fixConsider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

infoMinimize main-thread work - 2.5 s

How to fixConsider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

infoImage elements do not have explicit `width` and `height`

How to fixSet an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

warning1 render-blocking scripts in <head>

How to fixAdd async or defer to scripts

OpportunitiesPotential savings to improve load time

Reduce unused JavaScriptEst savings of 936 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

3.5s potential savings 936 KB transferable

Avoid multiple page redirectsEst savings of 780 ms

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

0.8s potential savings

Reduce unused CSSEst savings of 17 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

17 KB transferable

DiagnosticsAdditional performance insights

Reduce JavaScript execution time

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

1.7 s

Minimize main-thread work

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

2.5 s

Image elements do not have explicit `width` and `height`

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Avoids enormous network payloads

LCP breakdown

Optimize viewport for mobile

Network Round Trip Times

Screenshot Thumbnails

Resources Summary

Forced reflow

Minify JavaScript

Metrics

Layout shift culprits

Network Requests

User Timing marks and measures

Avoid large layout shifts

Duplicated JavaScript

Avoid non-composited animations

Server Backend Latencies

Optimize DOM size

Initial server response time was short

Font display

Diagnostics

Avoid long main-thread tasks

3rd parties

Improve image delivery

Minify CSS

Tasks

Final Screenshot

Script Treemap Data

Heading Structure|Content hierarchy and heading tags

82 / 100

H1

ideal: 1

H2

ideal: 2+

H3

ideal: optional

H4

ideal: optional

Heading Hierarchy14 total

H1Hotjar has evolved into something more powerful

H2Trusted and used by 1.3+ million websites and apps

H2All together. All connected.

H2Everything you love about Hotjar. Now with more power.

H2The Hotjar you know and love, now even more powerful.

H2Integrations

H2Build experiences people love, seek and deserve.

H2Looking for more wisdom?

H2Products

H2Company

H2Compliance

Duplicate Headings

Hotjar has evolved into something more powerful

Recommendations2

warningMultiple H1 tags (2)

Use only one <h1> per page

info1 duplicate heading(s) found

Use unique headings for each section

Structured Data|Schema markup, Open Graph and Twitter Cards

55 / 100

JSON-LD Schema

Not found

Open Graph

4 tags

Twitter Cards

Not found

Microdata

Not found

Open Graph Tags

og:titleHotjar: Website Heatmaps & Behavior Analytics Tools

og:descriptionThe next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.

og:imagehttps://images.ctfassets.net/lh3zuq09vnm2/zsJe5ujXWMeNJScarO5jX/92ee747a96ef4a5998f9a1b10b2bb737/hotjar_og_image_Jul22.png

og:typewebsite

missing: og:urlmissing: og:site_namemissing: og:locale

Recommendations3

criticalNo JSON-LD structured data found

Add JSON-LD schema markup (e.g., WebPage, Organization, Article)

warningMissing Open Graph tags: og:url

Add OG meta tags for social sharing

warningNo Twitter Card meta tags

Add twitter:card, twitter:title, twitter:description meta tags

Image Optimization|Alt text, lazy loading and dimensions

65 / 100

Total Images

Missing Alt Text

100% have alt text

Missing Dimensions

Lazy Loaded

26%

14 of 53 images

Recommendations3

warning43 images with empty alt

Add meaningful alt text (empty is OK for decorative images)

info53 images without explicit dimensions

Add width/height to prevent layout shifts (CLS)

infoMost images not lazy-loaded

Add loading="lazy" to below-the-fold images

Link Analysis|Internal, external and nofollow links

72 / 100

Total Links

Internal

0% of all links

External

100% of all links

Nofollow

Link Distribution

100% External

4 links with empty anchor text

External Links

www.hotjar.comLearn more

contentsquare.comhttps://contentsquare.com/

www.heap.iohttps://www.heap.io/

www.hotjar.comhttps://www.hotjar.com/

www.hotjar.comHotjar Logo

contentsquare.comPricing

www.contentsquare.comContact Sales

app.contentsquare.comGet started

+20 more

Recommendations2

warningOnly 0 internal links found

Add more internal links to improve crawlability

info4 links with empty anchor text

Add descriptive anchor text to links

Indexability|Robots, canonical and sitemap

90 / 100

Canonical URL

Set

https://www.hotjar.com/

Noindex

Allowed

Robots.txt

Found

Sitemap

Found

https://hotjar.com/sitemap.xml

Crawl Directives

Meta RobotsNot set

X-Robots-TagNot set

GooglebotNot set

NofollowNo — links followed

Canonicalhttps://www.hotjar.com/

Page URLhttps://hotjar.com

Recommendations1

warningCanonical points to a different domain

Verify this is intentional.

Content Structure|Content quality and semantic HTML

80 / 100

Word Count

22796

Paragraphs

All good length

Lists

Words per Heading

1628

Ideal: 100-300

Title vs H1 Alignment2240% similar

TITLE TAG

Hotjar: Website Heatmaps & Behavior Analytics Tools

H1 TAG

Hotjar has evolved into something more powerful

Semantic HTML Elements

<main>

<nav>

Recommendations2

warningTitle and H1 have low similarity (22%)

Align your <title> and <h1> to reinforce the main topic

warningPoor content chunking (1628 words/heading)

Add more headings to break content into digestible chunks (aim for 150-200 words per section)

AI Readability|How easily AI models can process your content

75 / 100

Reading Level

Difficult

Moderately complex

Total Words

22796

Sentences

1312

Avg Sentence Length

17 words

Vocabulary Richness

10%

2293 unique words

Opening Paragraph26 words

Hotjar is now part of Contentsquare. The same easy-to-use tools you know, plus even more ways to understand and improve your website or app. Learn more.

Recommendations2

warningDifficult to read (Flesch: 37)

Break complex sentences. Aim for Flesch score 60+

infoLow vocabulary diversity

Use varied vocabulary to provide richer context for AI

AI Citation Potential|How likely AI will quote your content

95 / 100

Named Entities

322

141% density

FAQ Patterns

No FAQ Schema

Citations

Lists & Tables

23 items, 0 tables

Top Named Entities

Contentsquare59Hotjar19Replay15Google15Analytics13Sense12Analyticsv12Analysisv12Analysis11Google Analytics11Speed Analysis11Session10Session Replay10Heatmaps9User9Adobe9Growth8Pro8Enterprise8Speed8

Quotable Content

more powerful

Hotjar is now part of Contentsquare.

What does this mean for you?

FAQ-style Headings

h2Looking for more wisdom?

Recommendations1

infoNo source attribution detected

Add citations or "according to" attributions to increase credibility

Content Freshness|Date signals and cache headers

75 / 100

Date Signals

None

No date signals found on page

Cache Control

Set

private, no-cache, no-store, max-age=0, must-revalidate

ETag

Set

Date Signals

Last-Modified HeaderNot found

Published DateNot found

Modified DateNot found

Recommendations2

warningNo datePublished or dateModified in structured data

Add datePublished and dateModified to your JSON-LD schema.

infoNo date/time signals found anywhere on page

Add <time datetime="..."> elements or schema dates to help AI assess content freshness

Security Headers|HTTP security headers analysis

35 / 100

Content-Security-Policy

Prevents XSS and injection attacks

MISSING

Strict-Transport-Security

Forces HTTPS connections

max-age=2592000; includeSubDomains

SET

X-Frame-Options

Prevents clickjacking attacks

MISSING

X-Content-Type-Options

Prevents MIME-type sniffing

MISSING

Referrer-Policy

Controls referrer information

MISSING

Permissions-Policy

Controls browser features

MISSING

Recommendations6

criticalMissing Content-Security-Policy header

Add Content-Security-Policy header to prevent XSS and data injection attacks

warningHSTS max-age too low

Set HSTS max-age to at least 31536000 (1 year)

warningMissing X-Frame-Options header

Add X-Frame-Options: DENY or SAMEORIGIN to prevent clickjacking

warningMissing X-Content-Type-Options header

Add X-Content-Type-Options: nosniff to prevent MIME-type sniffing

Trust Signals|Essential trust-building pages

95 / 100

Contact Page

FOUND

A contact page builds trust with visitors and search engines

//www.contentsquare.com/contact-us-hotjar/?utm_content=navigation&utm_source=website&utm_medium=organic&utm_partner=none&cid=701SZ00000Mf7vNYAR&campaignmemberstatus=Responded&utm_campaign=MKTG-GLB-Global-2024-11-05-ContactSales-HJ-Variant-Web-Main-Nav-CTA

About Page

FOUND

An about page establishes credibility and expertise

https://www.hotjar.com/about-us

FOUND

Required for compliance and builds user trust

https://www.hotjar.com/legal/policies/privacy/

FOUND

Protects both the site owner and users

https://www.hotjar.com/legal/policies/terms-of-service

Recommendations1

infoNo author attribution found

Add author information via schema markup or rel="author" for E-E-A-T signals

Tech Stack|14 technologies detected

95 / 100

Analytics7

🏷️

Google Tag Manager

Script signature

javascript

🔍

Hotjar

Script signature

javascript

🛠️

Mixpanel

Script signature

javascript

🛠️

Segment

Script signature

javascript

🛠️

Heap

Script signature

javascript

🧡

HubSpot

Script signature

javascript

🛠️

Analytics

Script signature

javascript

CDN1

🛠️

unpkg

Script signature

javascript

Frameworks6

▲

Next.js

X-Powered-By: Next.js

header

⚛️

React

Script signature

javascript

🛠️

Ember.js

Script signature

javascript

🛠️

Prototype

Script signature

javascript

🛠️

Fetch API

Script signature

javascript

📝

WordPress

Script signature

javascript

hotjar.com SEO Analysis