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hubspot.com SEO Analysis

hubspot.com scores 91/100 for SEO, 0/100 for performance, and 85/100 for AI crawler readability as of Mar 4, 2026.

https://hubspot.com
15 checks
23 issues
Mar 4, 2026
https://hubspot.com

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Mobile
Score Analysis
LIVE
69OF 100
Needs Work
91
SEO
0
Perf
85
AI
Page Title

HubSpot | Software & Tools for your Business - Homepage

Google Search Preview|How your page appears in search results
SERP Score
0/ 100
Good
hubspot.com
https://hubspot.com
HubSpot | Software & Tools for your Business - Homepage
HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.
Snippet Quality
Title Length55 chars
030–60 optimal90
Description Length129 chars
070–160 optimal240
Power Word
CTA
URL Readable
HTTPS
No Truncation
Recommendations2 found
infoTitle lacks CTR-boosting power words
Consider adding words like "free", "guide", "best" to improve click-through rate
infoMeta description lacks a call-to-action
Add action verbs like "Learn", "Discover" to encourage clicks
Performance Report|Google PageSpeed Insights
0/ 100
Needs Improvement
Issues Found3 found
warningLarge HTML (658KB)
How to fixReduce HTML size, minify, and remove inline scripts/styles
warning3 render-blocking scripts in <head>
How to fixAdd async or defer to scripts
infoPageSpeed API call failed - using baseline data
How to fixCheck API key or retry later
Heading Structure|Content hierarchy and heading tags
92 / 100
H1
1
ideal: 1
H2
41
ideal: 2+
H3
65
ideal: optional
H4
0
ideal: optional
Heading Hierarchy107 total
H1Where go-to-market teams go to grow scale close retain grow
H2The HubSpot Customer Platform
H2Marketing
H2Sales
H2Customer Service
H2Content
H2Startups & Small Businesses
H2Artificial Intelligence
H2By Team Size
H2Why HubSpot?
H2Featured Links
H2Community & Events
H2Partners
H2Education
H2Tools
H2Services
H2The HubSpot Customer Platform
H2Marketing
H2Sales
H2Customer Service
H2Content
H2Startups & Small Businesses
H2Artificial Intelligence
H2By Team Size
H2Why HubSpot?
+82 more headings
Duplicate Headings
The HubSpot Customer Platform
Marketing
Sales
Customer Service
Content
Startups & Small Businesses
Artificial Intelligence
By Team Size
Why HubSpot?
Featured Links
Community & Events
Partners
Education
Tools
Services
The HubSpot Customer Platform
Partners
Marketing Hub
Sales Hub
Service Hub
Content Hub
Data Hub
Commerce Hub
Smart CRM
Small Business Bundle
Breeze
Breeze Agents
HubSpot Marketplace
For Small Businesses & Startups
For Enterprises
Why Choose HubSpot?
Case Studies
Spotlight: Product Updates
Small Business Bundle
Recommendations2
info34 duplicate heading(s) found
Use unique headings for each section
infoToo many headings (107)
Reduce heading count for better structure
Structured Data|Schema markup, Open Graph and Twitter Cards
95 / 100
JSON-LD Schema
1 found
Organization
Open Graph
4 tags
Twitter Cards
4 tags
Microdata
Not found
Schema Types Detected
Organization
Open Graph Tags
og:titleHubSpot | Software & Tools for your Business - Homepage
og:descriptionHubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.
og:imagehttps://www.hubspot.com/hubfs/assets/hubspot.com/homepage/hero-backgrounds-2025/HS_Full_Bleed_1.jpg
og:urlhttps://www.hubspot.com
missing: og:typemissing: og:site_namemissing: og:locale
Recommendations1
warningMissing Open Graph tags: og:type
Add OG meta tags for social sharing
Image Optimization|Alt text, lazy loading and dimensions
88 / 100
Total Images
84
Missing Alt Text
0
100% have alt text
Missing Dimensions
1
Lazy Loaded
89%
75 of 84 images
Recommendations2
warning16 images with empty alt
Add meaningful alt text (empty is OK for decorative images)
info1 images without explicit dimensions
Add width/height to prevent layout shifts (CLS)
Indexability|Robots, canonical and sitemap
85 / 100
Canonical URL
Set
https://www.hubspot.com
Noindex
Allowed
Robots.txt
Found
Sitemap
Found
https://hubspot.com/sitemap.xml
Crawl Directives
Meta RobotsNot set
X-Robots-TagNot set
GooglebotNot set
NofollowNo — links followed
Canonicalhttps://www.hubspot.com
Page URLhttps://hubspot.com
Recommendations2
warningCanonical points to a different domain
Verify this is intentional.
infoNo Sitemap reference in robots.txt
Add Sitemap: https://hubspot.com/sitemap.xml to robots.txt
Content Structure|Content quality and semantic HTML
90 / 100
Word Count
2214
Paragraphs
86
All good length
Lists
76
Words per Heading
21
Ideal: 100-300
Title vs H1 Alignment2810% similar
TITLE TAG
HubSpot | Software & Tools for your Business - Homepage
H1 TAG
Where go-to-market teams go to grow scale close retain grow
Semantic HTML Elements20 sections
<main>
<article>
<nav>
<header>
<footer>
Recommendations1
warningTitle and H1 have low similarity (28%)
Align your <title> and <h1> to reinforce the main topic
AI Readability|How easily AI models can process your content
65 / 100
31Flesch
Reading Level
Difficult
Moderately complex
Total Words
2214
Sentences
102
Avg Sentence Length
22 words
Vocabulary Richness
28%
622 unique words
Opening Paragraph13 words
All of HubSpot's marketing, sales, and customer service software on one AI-powered platform.
Recommendations3
warningDifficult to read (Flesch: 31)
Break complex sentences. Aim for Flesch score 60+
infoLow vocabulary diversity
Use varied vocabulary to provide richer context for AI
infoFirst paragraph is too short for AI summarization
Make the first paragraph a comprehensive summary (30-50 words)
AI Citation Potential|How likely AI will quote your content
95 / 100
Named Entities
312
1409% density
FAQ Patterns
2
No FAQ Schema
Citations
1
Lists & Tables
315 items, 0 tables
Top Named Entities
HubSpot37Free27Hub23HubSpots20Customer19Partner18Marketing16Program16Sales11Business11Website11Solutions10Email10Software10All9Content9Small9Breeze9Tools9About8
FAQ-style Headings
h2Why HubSpot?
h3Why Choose HubSpot?
h2Why HubSpot?
h3Why Choose HubSpot?
Recommendations1
infoFAQ-like content found but no FAQPage schema
Add FAQPage JSON-LD schema
Content Freshness|Date signals and cache headers
85 / 100
Date Signals
Found
Search engines can determine content freshness
Cache Control
Set
s-maxage=36000, max-age=5
ETag
Not set
Date Signals
Last-Modified HeaderMarch 4, 2026
Published DateNot found
Modified DateNot found
Recommendations1
warningNo datePublished or dateModified in structured data
Add datePublished and dateModified to your JSON-LD schema.
Security Headers|HTTP security headers analysis
95 / 100
Content-Security-Policy
Prevents XSS and injection attacks
script-src 'unsafe-inline' 'unsafe-eval' 'self' 1003891.track.convertexperiments.com app.hubspot.com cdn-3.convertexperiments.com cdn-4.convertexperiments.com *.metrics.convertexperiments.com *.signals.convertexperiments.com logs.convertexperiments.com *.convertexperiments.com cdn.pdst.fm connect.facebook.net js.hs-analytics.net js.hs-banner.com js.hsforms.net js.hsleadflows.net js.hubspotfeedback.com js.usemessages.com organizer.bizzabo.com play.vidyard.com script.hotjar.com snap.licdn.com static.hotjar.com static.hsappstatic.net www.google-analytics.com www.googletagmanager.com www.recaptcha.net code.highcharts.com www.youtube.com js.hubspot.com www.dropbox.com widget.altrulabs.com www.google.com maps.googleapis.com wt-assets.hubteam.com cdn2.hubspot.net www.redditstatic.com cdn.veritonic.com gosniply.com d.impactradius-event.com js.hubspot.com 50339659.hs-sites.com analytics.tiktok.com 'strict-dynamic' 'nonce-TCOmmvGXqk2tutzoEsh1xg=='; report-uri https://send.hsbrowserreports.com/csp/report; upgrade-insecure-requests
SET
Strict-Transport-Security
Forces HTTPS connections
max-age=31536000; includeSubDomains; preload
SET
X-Frame-Options
Prevents clickjacking attacks
DENY
SET
X-Content-Type-Options
Prevents MIME-type sniffing
nosniff
SET
Referrer-Policy
Controls referrer information
no-referrer-when-downgrade
SET
Permissions-Policy
Controls browser features
MISSING
Recommendations1
infoMissing Permissions-Policy header
Add Permissions-Policy header to control browser features
Trust Signals|Essential trust-building pages
90 / 100
Contact Page
FOUND
A contact page builds trust with visitors and search engines
//offers.hubspot.com/contact-sales
About Page
FOUND
An about page establishes credibility and expertise
//www.hubspot.com/our-story
Privacy Policy
FOUND
Required for compliance and builds user trust
https://legal.hubspot.com/privacy-policy
Terms of Service
MISSING
Protects both the site owner and users
Recommendations2
infoMissing trust pages: terms
Consider adding links to: terms
infoNo author attribution found
Add author information via schema markup or rel="author" for E-E-A-T signals
Tech Stack|7 technologies detected
85 / 100
Analytics2
🧡
HubSpot
Script signature
javascript
🛠️
Analytics
Script signature
javascript
CDN1
☁️
Cloudflare
Server: cloudflare
header
Frameworks4
🛠️
Ember.js
Script signature
javascript
🛠️
Prototype
Script signature
javascript
📝
WordPress
Script signature
javascript
🛠️
Animate.css
CSS link
css