Mailchimp.com SEO Score & Performance Report

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https://mailchimp.com

Desktop

Mobile

Score Analysis

LIVE

75OF 100

Needs Work

SEO

Perf

Page Title

Die E-Mail-Marketing-Plattform, jetzt mit SMS | Mailchimp

Google Search Preview|How your page appears in search results

SERP Score

Good

mailchimp.com

https://mailchimp.com

Die E-Mail-Marketing-Plattform, jetzt mit SMS | Mailchimp

Steigere dein Wachstum mit den zeitsparenden Marketing-Tools von Mailchimp. Starte deine 14-tägige kostenlose Testphase.

Snippet Quality

Title Length57 chars

030–60 optimal90

Description Length120 chars

070–160 optimal240

Power Word

CTA

URL Readable

HTTPS

No Truncation

Recommendations2 found

infoTitle lacks CTR-boosting power words

Consider adding words like "free", "guide", "best" to improve click-through rate

infoMeta description lacks a call-to-action

Add action verbs like "Learn", "Discover" to encourage clicks

Performance Report|Google PageSpeed Insights

Lighthouse v13.0.1Mar 3, 2026, 07:47 PM

Status200OK

Load Time0.33sFAST

HTML Size478 KBLARGE

CompressionGZIPON

HTTPSSecureSECURE

Render-Block25 scriptsFOUND

Poor

LCPPOOR

14.8 s

Largest Contentful Paint

FCPNEEDS WORK

2.3 s

First Contentful Paint

TBTPOOR

830 ms

Total Blocking Time

CLSGOOD

Cumulative Layout Shift

SIPOOR

7.8 s

Speed Index

TTFBGOOD

Root document took 40 ms

Time to First Byte

FIDNEEDS WORK

220 ms

First Input Delay

Page Load FilmstripVisual timeline of how your page renders

0.4s

0.9s

1.3s

1.8s

2.2s

2.6s

3.1s

3.5s

Issues Found9 found

criticalLargest Contentful Paint: 14.8 s (poor)high

How to fixOptimize images, preload LCP element, reduce server response time. Target < 2.5s

What this meansLCP measures when the largest visible element finishes rendering.

SEO ImpactSlow LCP increases bounce rate and hurts Core Web Vitals ranking signal.

criticalTotal Blocking Time: 830 ms (poor)high

How to fixBreak up long tasks, defer non-critical JavaScript, use web workers. Target < 200ms

What this meansTBT measures total time the main thread was blocked. It's a lab proxy for INP.

SEO ImpactHigh TBT means the page feels unresponsive. This directly impacts INP, a Core Web Vital.

warningSpeed Index: 7.8 s (poor)medium

How to fixOptimize critical rendering path, reduce main-thread work. Target < 3.4s

What this meansSpeed Index measures how quickly content is visually displayed during page load.

SEO ImpactA high Speed Index means the page appears to load slowly.

warningReduce unused JavaScript - Est savings of 555 KiB (potential savings: 2550ms) / 555 KB

How to fixReduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

warningReduce unused CSS - Est savings of 80 KiB (potential savings: 450ms) / 80 KB

How to fixReduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

infoAvoid large layout shifts

How to fixThese are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due …

infoReduce JavaScript execution time - 2.2 s

How to fixConsider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

infoMinimize main-thread work - 4.1 s

How to fixConsider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

warning25 render-blocking scripts in <head>

How to fixAdd async or defer to scripts

OpportunitiesPotential savings to improve load time

Reduce unused JavaScriptEst savings of 555 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

2.5s potential savings 555 KB transferable

Reduce unused CSSEst savings of 80 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

0.5s potential savings 80 KB transferable

DiagnosticsAdditional performance insights

Avoid large layout shifts

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due …

Reduce JavaScript execution time

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

2.2 s

Minimize main-thread work

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

4.1 s

Metrics

Minify CSS

Diagnostics

3rd parties

Avoids enormous network payloads

Server Backend Latencies

Minify JavaScript

Optimize viewport for mobile

Layout shift culprits

Network Requests

Duplicated JavaScript

LCP request discovery

Image elements have explicit `width` and `height`

Avoid multiple page redirects

Initial server response time was short

Script Treemap Data

User Timing marks and measures

Network Round Trip Times

Tasks

LCP breakdown

Font display

Optimize DOM size

Document request latency

Screenshot Thumbnails

Resources Summary

Final Screenshot

Cumulative Layout Shift

Avoid long main-thread tasks

Heading Structure|Content hierarchy and heading tags

77 / 100

H1

ideal: 1

H2

ideal: 2+

H3

ideal: optional

H4

ideal: optional

Heading Hierarchy87 total

H1Datengesteuertes Marketing ohne unnötige Komplexität

H2Am beliebtesten

H2Hauptmenü

H2Unternehmen wie deines wachsen schneller – und haben weniger Stress

H2Empfohlen für dein Unternehmen

H2Unternehmen wie deines wachsen schneller – und haben weniger Stress

H2Lass Mailchimp für dich arbeiten

H2Marketing, das Ergebnisse liefert

H2Teste unseren Standard-Tarif kostenlos!

H215 % Rabatt auf unseren Standard-Tarif

H2Standard

H2Mit unserem 24/7-Kundensupport bist du nie auf dich allein gestellt

H2Der Wechsel sollte das Leben einfacher machen, nicht schwieriger

H2Echte Unternehmen erzielen mit Mailchimp Ergebnisse

H2Unternehmen vertrauen uns ihr E-Mail- und SMS-Marketing an. Bald kannst du das auch von dir behaupten.

H2Plus Support für über 300 Integrationen

H2Mailchimp ist DSGVO-konform

H3Branchen und Lösungen

H3Integrationen

H3Am beliebtesten

H3Ressourcen

H3Account

H3Branchen und Lösungen

H3Integrationen

+62 more headings

Duplicate Headings

Datengesteuertes Marketing ohne unnötige Komplexität

Unternehmen wie deines wachsen schneller – und haben weniger Stress

Am beliebtesten

Branchen und Lösungen

Integrationen

Am beliebtesten

Ressourcen

Account

Einfach zu nutzende E-Mail & SMS

Steigere deinen Umsatz

Mit Zuversicht wechseln

Ressourcen

Für Entwickler

Professionelle Dienstleistungen

Branche

Lösungen

Professionelle Dienstleistungen

Dein Tech-Stack

Für Entwickler

Lernen mit Mailchimp

Mailchimp präsentiert

Für Entwickler

Professionelle Dienstleistungen

Recommendations3

warningMultiple H1 tags (2)

Use only one <h1> per page

info23 duplicate heading(s) found

Use unique headings for each section

infoToo many headings (87)

Reduce heading count for better structure

Structured Data|Schema markup, Open Graph and Twitter Cards

100 / 100

JSON-LD Schema

1 found

WebPage

Open Graph

6 tags

Twitter Cards

5 tags

Microdata

Not found

Schema Types Detected

WebPage

Open Graph Tags

og:titleVerwandle E-Mails in Einnahmen | Mailchimp

og:descriptionGewinne neue Kunden mit der führenden Plattform für E-Mail-Marketing und -Automatisierung, die dir Methoden vorschlägt, mit denen du bessere Öffnungsraten für E-Mails, mehr Klicks und höhere Umsätze erreichen kannst.

og:imagehttps://mailchimp.com/ctf/images/yzco4xsimv0y/1SB1jCYU95Dh5YDdrucTh0/add18363e44ff00d54254592c7c0860c/Intuit_Mailchimp_-_Wordmark_2023_-_Recirculation_.png

og:urlhttps://mailchimp.com/de/

og:typewebsite

og:site_nameMailchimp

missing: og:locale

Image Optimization|Alt text, lazy loading and dimensions

90 / 100

Total Images

109

Missing Alt Text

100% have alt text

Missing Dimensions

Lazy Loaded

98%

107 of 109 images

Recommendations1

warning13 images with empty alt

Add meaningful alt text (empty is OK for decorative images)

Link Analysis|Internal, external and nofollow links

90 / 100

Total Links

300

Internal

265

88% of all links

External

12% of all links

Nofollow

Link Distribution

88% Internal

16 links with empty anchor text

External Links

www.intuit.comhttps://www.intuit.com/

turbotax.intuit.comhttps://turbotax.intuit.com/

www.creditkarma.comhttps://www.creditkarma.com/

quickbooks.intuit.comhttps://quickbooks.intuit.com/

admin.mailchimp.comZielgruppe

admin.mailchimp.comKampagnen

admin.mailchimp.comAccount

admin.mailchimp.comAbmelden

admin.mailchimp.comZum Dashboard

+20 more

Recommendations1

info16 links with empty anchor text

Add descriptive anchor text to links

Indexability|Robots, canonical and sitemap

95 / 100

Canonical URL

Set

https://mailchimp.com/de/

Noindex

Allowed

meta robots: index,follow,archive

Robots.txt

Found

Sitemap

Found

https://mailchimp.com/sitemap.xml

Crawl Directives

Meta Robotsindex,follow,archive

X-Robots-TagNot set

GooglebotNot set

NofollowNo — links followed

Canonicalhttps://mailchimp.com/de/

Page URLhttps://mailchimp.com

Recommendations1

infoCanonical URL differs from page URL

Ensure the canonical points to the correct preferred version

Content Structure|Content quality and semantic HTML

85 / 100

Word Count

3947

Paragraphs

137

6 too long

Lists

Words per Heading

Ideal: 100-300

Title vs H1 Alignment3060% similar

TITLE TAG

Die E-Mail-Marketing-Plattform, jetzt mit SMS | Mailchimp

H1 TAG

Datengesteuertes Marketing ohne unnötige Komplexität

Semantic HTML Elements57 sections

<main>

<nav>

Recommendations1

warning6 paragraphs over 150 words

Break long paragraphs into shorter, scannable chunks

AI Readability|How easily AI models can process your content

50 / 100

Reading Level

Very Difficult

Hard for AI

Total Words

3947

Sentences

193

Avg Sentence Length

21 words

Vocabulary Richness

26%

1008 unique words

Opening Paragraph19 words

Melde dich bei Mailchimp mit einer kostenlosen 14-tägigen Testversion an oder erhalte 15 % Rabatt ab 10.000 Kontakten. Starte noch heute.

Recommendations3

criticalVery hard to read (Flesch: 21)

Simplify language. Use shorter sentences and common words. AI models perform better with clear text.

infoLow vocabulary diversity

Use varied vocabulary to provide richer context for AI

infoFirst paragraph is too short for AI summarization

Make the first paragraph a comprehensive summary (30-50 words)

AI Citation Potential|How likely AI will quote your content

85 / 100

Named Entities

598

1515% density

FAQ Patterns

No FAQ Schema

Citations

Lists & Tables

307 items, 0 tables

Top Named Entities

Mailchimp33Testversion25Preise22Unternehmen19Hauptmen17Kontakte17Tarif14Kreditkarte13Dienstleistungen13Zurck13Kunden12Zielgruppe10Professionelle9Alle9Integrationen9Informationen9Onboarding8Test8Nutze8StandardTarif8

Quotable Content

24.900+

Spare 15 %

Recommendations2

warningNo FAQ-style content detected

Add question-and-answer sections with heading questions (H2/H3 with "?")

infoNo source attribution detected

Add citations or "according to" attributions to increase credibility

Content Freshness|Date signals and cache headers

75 / 100

Date Signals

None

No date signals found on page

Cache Control

Not set

ETag

Not set

Date Signals

Last-Modified HeaderNot found

Published DateNot found

Modified DateNot found

Recommendations2

warningNo datePublished or dateModified in structured data

Add datePublished and dateModified to your JSON-LD schema.

infoNo date/time signals found anywhere on page

Add <time datetime="..."> elements or schema dates to help AI assess content freshness

Security Headers|HTTP security headers analysis

52 / 100

Content-Security-Policy

Prevents XSS and injection attacks

MISSING

Strict-Transport-Security

Forces HTTPS connections

max-age=31536000

SET

X-Frame-Options

Prevents clickjacking attacks

SAMEORIGIN

SET

X-Content-Type-Options

Prevents MIME-type sniffing

MISSING

Referrer-Policy

Controls referrer information

MISSING

Permissions-Policy

Controls browser features

MISSING

Recommendations5

criticalMissing Content-Security-Policy header

Add Content-Security-Policy header to prevent XSS and data injection attacks

infoHSTS should include subdomains

Add includeSubDomains to HSTS header

warningMissing X-Content-Type-Options header

Add X-Content-Type-Options: nosniff to prevent MIME-type sniffing

infoMissing Referrer-Policy header

Add Referrer-Policy header (e.g., strict-origin-when-cross-origin)

Trust Signals|Essential trust-building pages

95 / 100

Contact Page

FOUND

A contact page builds trust with visitors and search engines

https://admin.mailchimp.com/audience/contacts/?ref=plums_nav

About Page

FOUND

An about page establishes credibility and expertise

/de/help/about-additional-charges/

FOUND

Required for compliance and builds user trust

/de/legal/privacy/

FOUND

Protects both the site owner and users

/de/legal/promotional-offer-terms/#Promotional_14-Day_Free_Trial_Membership

Recommendations1

infoNo author attribution found

Add author information via schema markup or rel="author" for E-E-A-T signals

Tech Stack|6 technologies detected

80 / 100

Analytics5

📊

Google Analytics

Script signature

javascript

🛠️

FullStory

Script signature

javascript

🛠️

Oracle Eloqua

Script signature

javascript

🛠️

Analytics

Script signature

javascript

🏷️

Google Tag Manager

Script signature

javascript

Frameworks1

🛠️

Fetch API

Script signature

javascript

mailchimp.com SEO Analysis