Paddle.com SEO Score & Performance Report

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https://paddle.com

Desktop

Mobile

Score Analysis

LIVE

76OF 100

Needs Work

SEO

Perf

Page Title

Paddle - Subscriptions, Payments & Tax for SaaS & Apps

Google Search Preview|How your page appears in search results

SERP Score

Good

paddle.com

https://paddle.com

Paddle - Subscriptions, Payments & Tax for SaaS & Apps

The revenue engine powering payments for n8n, Letterboxd & AdGuard. One platform that handles subscription billing, payments and compliance.

Snippet Quality

Title Length54 chars

030–60 optimal90

Description Length140 chars

070–160 optimal240

Power Word

CTA

URL Readable

HTTPS

No Truncation

Recommendations2 found

infoTitle lacks CTR-boosting power words

Consider adding words like "free", "guide", "best" to improve click-through rate

infoMeta description lacks a call-to-action

Add action verbs like "Learn", "Discover" to encourage clicks

Performance Report|Google PageSpeed Insights

Lighthouse v13.0.1Mar 4, 2026, 10:34 AM

Status200OK

Load Time0.17sFAST

HTML Size716 KBLARGE

CompressionGZIPON

HTTPSSecureSECURE

Render-Block2 scriptsFOUND

Needs Improvement

LCPPOOR

17.4 s

Largest Contentful Paint

FCPPOOR

7.0 s

First Contentful Paint

TBTGOOD

180 ms

Total Blocking Time

CLSGOOD

Cumulative Layout Shift

SIPOOR

7.8 s

Speed Index

TTFBGOOD

Root document took 30 ms

Time to First Byte

FIDGOOD

130 ms

First Input Delay

Page Load FilmstripVisual timeline of how your page renders

0.4s

0.8s

1.1s

1.5s

1.9s

2.3s

2.6s

3.0s

Issues Found10 found

criticalLargest Contentful Paint: 17.4 s (poor)high

How to fixOptimize images, preload LCP element, reduce server response time. Target < 2.5s

What this meansLCP measures when the largest visible element finishes rendering.

SEO ImpactSlow LCP increases bounce rate and hurts Core Web Vitals ranking signal.

warningFirst Contentful Paint: 7.0 s (poor)medium

How to fixReduce server response time, eliminate render-blocking resources, inline critical CSS. Target < 1.8s

What this meansFCP measures when the first piece of content is rendered on screen.

SEO ImpactSlow FCP means users see a blank page for too long.

warningSpeed Index: 7.8 s (poor)medium

How to fixOptimize critical rendering path, reduce main-thread work. Target < 3.4s

What this meansSpeed Index measures how quickly content is visually displayed during page load.

SEO ImpactA high Speed Index means the page appears to load slowly.

warningReduce unused JavaScript - Est savings of 433 KiB (potential savings: 1950ms) / 433 KB

How to fixReduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

warningAvoid multiple page redirects - Est savings of 780 ms (potential savings: 780ms)

How to fixRedirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

infoReduce unused CSS - Est savings of 29 KiB (potential savings: 29 KB)

How to fixReduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

infoAvoid large layout shifts

How to fixThese are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due …

infoImage elements do not have explicit `width` and `height`

How to fixSet an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

warningLarge HTML (716KB)

How to fixReduce HTML size, minify, and remove inline scripts/styles

warning2 render-blocking scripts in <head>

How to fixAdd async or defer to scripts

OpportunitiesPotential savings to improve load time

Reduce unused JavaScriptEst savings of 433 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

1.9s potential savings 433 KB transferable

Avoid multiple page redirectsEst savings of 780 ms

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

0.8s potential savings

Reduce unused CSSEst savings of 29 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

29 KB transferable

DiagnosticsAdditional performance insights

Avoid large layout shifts

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due …

Image elements do not have explicit `width` and `height`

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Minimizes main-thread work

Minify JavaScript

Layout shift culprits

JavaScript execution time

3rd parties

Network Requests

LCP breakdown

Font display

Render blocking requests

Script Treemap Data

Forced reflow

Network Round Trip Times

Optimize DOM size

Metrics

Screenshot Thumbnails

Tasks

Duplicated JavaScript

Optimize viewport for mobile

Avoids enormous network payloads

Initial server response time was short

Diagnostics

Server Backend Latencies

Avoid non-composited animations

Cumulative Layout Shift

Avoid long main-thread tasks

Final Screenshot

Minify CSS

Resources Summary

Heading Structure|Content hierarchy and heading tags

92 / 100

H1

ideal: 1

H2

ideal: 2+

H3

ideal: optional

H4

ideal: optional

Heading Hierarchy121 total

H1Put your billing operations on autopilot

H2Your all-in-one payments infrastructure

H2How is Paddle different?

H2Join 6,000+ businesses already growing with Paddle

H3Billing

H3ProfitWell Metrics

H3Retain

H3Over 6,000+ software businesses use Paddle to scale their commercial operations

H33X

H360

H3How Renderforest unlocked 3X ARR growth with Paddle

H320

H3200

H3Build and maintain relationships with payment providers

H3Take on liability for charging and remitting sales taxes, globally

H3Take on liability for all fraud that takes place on our platform

H3Reconcile your revenue data across billing and payment methods

H3Handle all billing-related support queries for you

H3Reduce churn by recovering failed payments

H3Explore Paddle

H3Pricing

H3Get started

H4How Kaleido used Paddle to launch and scale their business globally

H4200% in 12 months: How MacPaw switched to SaaS and tripled its revenue

H5ProfitWell Metrics

+96 more headings

Duplicate Headings

ProfitWell Metrics

Retain

Billing

Explore Paddle

Billing

Checkout

Subscriptions

Payments

Tax & compliance

Invoicing

Fraud protection

In-app purchase

Paddle for SaaS

Paddle for apps

Paddle for app studios

Paddle for digital products

Paddle for software

Paddle for games

Introduce product-led growth

Unify your revenue data

Prepare for funding, IPO or exit

Partner with Paddle

SaaS Launchpad

RevenueCat integration

Nexus Mods

HubX

Dev docs

Changelog

Developer sandbox

API reference

Security portal

Platform status

Create your first product

Issue an invoice

Connect a checkout

Blog

Customer stories

Paddle Studios

Webinars

Explore Paddle

Paddle news

Resource hub

Selling SaaS Globally Handbook

Mobile App Monetization Guide

Help center

Account verification

Payment support

Why has Paddle charged me?

Cancel a subscription

Request a refund

Recommendations2

info51 duplicate heading(s) found

Use unique headings for each section

infoToo many headings (121)

Reduce heading count for better structure

Structured Data|Schema markup, Open Graph and Twitter Cards

60 / 100

JSON-LD Schema

Not found

Open Graph

3 tags

Twitter Cards

4 tags

Microdata

Not found

Open Graph Tags

og:titlePaddle - Subscriptions, Payments & Tax for SaaS & Apps

og:descriptionThe revenue engine powering payments for n8n, Letterboxd & AdGuard. One platform that handles subscription billing, payments and compliance.

og:imagehttps://images.prismic.io/paddle/Z9gwpziBA97GijeQ_paddle-merchant-of-record-og.png?auto=format,compress&rect=0,20,1200,591&w=1280&h=630

missing: og:urlmissing: og:typemissing: og:site_namemissing: og:locale

Recommendations2

criticalNo JSON-LD structured data found

Add JSON-LD schema markup (e.g., WebPage, Organization, Article)

warningMissing Open Graph tags: og:url, og:type

Add OG meta tags for social sharing

Image Optimization|Alt text, lazy loading and dimensions

90 / 100

Total Images

Missing Alt Text

100% have alt text

Missing Dimensions

Lazy Loaded

91%

49 of 54 images

Recommendations1

warning7 images with empty alt

Add meaningful alt text (empty is OK for decorative images)

Link Analysis|Internal, external and nofollow links

90 / 100

Total Links

248

Internal

7% of all links

External

230

93% of all links

Nofollow

Link Distribution

93% External

5 links with empty anchor text

External Links

www.paddle.comhttps://www.paddle.com/

www.paddle.comProfitWell MetricsFreeReal-time subscription analytics, 100% free

www.paddle.comRetainRadically reduce churn, automatically

www.paddle.comBilling

www.paddle.comExplore all features

www.paddle.comhttps://www.paddle.com/billing

www.paddle.comCheckoutHigh performance, localized checkout

www.paddle.comSubscriptionsFlexible, multi-product subscriptions

www.paddle.comPaymentsAll-in-one payment tools

www.paddle.comTax & complianceEliminate sales tax headaches with full, automatic global tax compliance

+20 more

Recommendations1

info5 links with empty anchor text

Add descriptive anchor text to links

Indexability|Robots, canonical and sitemap

90 / 100

Canonical URL

Set

https://www.paddle.com

Noindex

Allowed

meta robots: index

Robots.txt

Found

Sitemap

Found

https://paddle.com/sitemap.xml

Crawl Directives

Meta Robotsindex

X-Robots-TagNot set

GooglebotNot set

NofollowNo — links followed

Canonicalhttps://www.paddle.com

Page URLhttps://paddle.com

Recommendations1

warningCanonical points to a different domain

Verify this is intentional.

Content Structure|Content quality and semantic HTML

80 / 100

Word Count

41880

Paragraphs

All good length

Lists

Words per Heading

346

Ideal: 100-300

Title vs H1 Alignment2550% similar

TITLE TAG

Paddle - Subscriptions, Payments & Tax for SaaS & Apps

H1 TAG

Put your billing operations on autopilot

Semantic HTML Elements

<main>

<nav>

Recommendations2

warningTitle and H1 have low similarity (26%)

Align your <title> and <h1> to reinforce the main topic

warningPoor content chunking (346 words/heading)

Add more headings to break content into digestible chunks (aim for 150-200 words per section)

AI Readability|How easily AI models can process your content

65 / 100

Reading Level

Difficult

Moderately complex

Total Words

41880

Sentences

3731

Avg Sentence Length

11 words

Vocabulary Richness

2934 unique words

Opening Paragraph4 words

Real-time subscription analytics, 100% free

Recommendations3

warningDifficult to read (Flesch: 38)

Break complex sentences. Aim for Flesch score 60+

infoLow vocabulary diversity

Use varied vocabulary to provide richer context for AI

infoFirst paragraph is too short for AI summarization

Make the first paragraph a comprehensive summary (30-50 words)

AI Citation Potential|How likely AI will quote your content

85 / 100

Named Entities

129

31% density

FAQ Patterns

No FAQ Schema

Citations

179

Lists & Tables

6 items, 0 tables

Top Named Entities

SaaS23Paddle20Merchant10Record10App4BillingProfitWell4Helvetica Neue4Billing3SaaSPaddle3PaddleLearn3Monetization3FallbacksrclocalArialascentoverride3Subscriptions3Payments3Tax3Letterboxd3Inter Fallback3PaddleLets2LaunchpadUnlock2Modsx2

FAQ-style Headings

h2How is Paddle different?

Recommendations1

warningLow entity density

Include more specific names, brands, places. AI uses entities for knowledge graph matching.

Content Freshness|Date signals and cache headers

75 / 100

Date Signals

None

No date signals found on page

Cache Control

Set

public,max-age=0,must-revalidate

ETag

Set

Date Signals

Last-Modified HeaderNot found

Published DateNot found

Modified DateNot found

Recommendations2

warningNo datePublished or dateModified in structured data

Add datePublished and dateModified to your JSON-LD schema.

infoNo date/time signals found anywhere on page

Add <time datetime="..."> elements or schema dates to help AI assess content freshness

Security Headers|HTTP security headers analysis

95 / 100

Content-Security-Policy

Prevents XSS and injection attacks

base-uri 'self';    default-src 'self' blob: data: https: ;    worker-src 'self' blob:;    frame-ancestors 'self' http://localhost:9999 *.paddle.com *.prismic.io https://www.profitwell.com https://paddle.enablix.com https://paddle.letter.ai;    media-src 'self' blob: data: https: ;    script-src 'self' 'unsafe-inline' 'unsafe-eval' d-code.liadm.com *.vector.co *.usbrowserspeed.com *.visualwebsiteoptimizer.com app.vwo.com tag.unifyintent.com unifyintent.com *.stackadapt.com *.twitter.com *.iubenda.com connect.facebook.net *.cloudfront.net *.hsforms.com googleads.g.doubleclick.net *.hs-analytics.net *.hs-banner.com *.hs-scripts.com *.hsforms.net *.hsleadflows.net *.hotjar.com *.licdn.com *.ads-twitter.com *.doubleclick.net *.google-analytics.com *.google.com *.googleadservices.com *.googletagmanager.com *.gstatic.com *.redditstatic.com *.youtube.com dnf20ypvrc856.cloudfront.net dta8euw1l8gvs.cloudfront.net prod-assets.sequelvideo.com https: ;    script-src-elem 'self' 'unsafe-inline' 'unsafe-eval' *.mdb.tools d-code.liadm.com *.vector.co *.usbrowserspeed.com *.visualwebsiteoptimizer.com app.vwo.com tag.unifyintent.com unifyintent.com *.youtube.com *.wistia.com *.licdn.com *.ads-twitter.com *.doubleclick.net *.hotjar.com *.redditstatic.com *.profitwell.com *.bing.com js.hubspot.com *.hs-analytics.net *.hs-banner.com *.hsadspixel.net *.clarity.ms *.hs-scripts.com connect.facebook.net *.rudderlabs.com *.influ2.com *.stackadapt.com *.metadata.io *.clearbitscripts.com *.clearbitjs.com *.kustomerapp.com *.qualified.com *.iubenda.com *.netlify.app *.hsforms.net *.googletagmanager.com *.googleapis.com prismic.io *.prismic.io *.mplat-ppcprotect.com status.io dnf20ypvrc856.cloudfront.net dta8euw1l8gvs.cloudfront.net tracking.g2crowd.com cdn.jsdelivr.net/npm/hockeystack@latest/hockeystack.min.js cdn.jsdelivr.net/npm/hockeystack@latest/hockeystack-qualified.min.js js.stripe.com/v3/ cdnjs.cloudflare.com/polyfill/ prod-assets.sequelvideo.com;    style-src 'self' 'unsafe-inline' *.visualwebsiteoptimizer.com app.vwo.com *.cloudfront.net *.youtube.com dnf20ypvrc856.cloudfront.net dta8euw1l8gvs.cloudfront.net s3.amazonaws.com https: blob: ;    object-src 'none';    font-src 'self' *.cloudfront.net *.gstatic.com data: https: ;    connect-src 'self' api.vector.co *.visualwebsiteoptimizer.com app.vwo.com dnf20ypvrc856.cloudfront.net dta8euw1l8gvs.cloudfront.net *.qualified.com ws: wss: https: data: ;    img-src 'self' *.visualwebsiteoptimizer.com app.vwo.com useruploads.vwo.io *.googletagmanager.com *.ctfassets.net *.reddit.com *.cloudfront.net *.ytimg.com *.adsymptotic.com *.ads.linkedin.com t.co *.hubspot.com *.facebook.com *.google.com *.youtube.com *.ggpht.com dnf20ypvrc856.cloudfront.net dta8euw1l8gvs.cloudfront.net chart.googleapis.com wingify-assets.s3.amazonaws.com data: https:;    frame-src 'self' i.liadm.com paddle.chilipiper.com *.visualwebsiteoptimizer.com app.vwo.com paddle.prismic.io www.googletagmanager.com *.youtube.com *.wistia.net *.wistia.com *.hsforms.com paddle.kustomer.help *.kustomerapp.com *.qualified.com app.netlify.com *.doubleclick.net *.prismic.io www.slideshare.net dnf20ypvrc856.cloudfront.net dta8euw1l8gvs.cloudfront.net js.stripe.com *.sequel.io;    upgrade-insecure-requests;

SET

Strict-Transport-Security

Forces HTTPS connections

max-age=31536000; includeSubDomains

SET

X-Frame-Options

Prevents clickjacking attacks

SAMEORIGIN

SET

X-Content-Type-Options

Prevents MIME-type sniffing

nosniff

SET

Referrer-Policy

Controls referrer information

strict-origin-when-cross-origin

SET

Permissions-Policy

Controls browser features

MISSING

Recommendations1

infoMissing Permissions-Policy header

Add Permissions-Policy header to control browser features

Trust Signals|Essential trust-building pages

90 / 100

Contact Page

MISSING

A contact page builds trust with visitors and search engines

About Page

FOUND

An about page establishes credibility and expertise

https://www.paddle.com/explore-paddle

FOUND

Required for compliance and builds user trust

https://security.paddle.com

FOUND

Protects both the site owner and users

https://www.paddle.com/legal/terms

Recommendations2

infoMissing trust pages: contact

Consider adding links to: contact

infoNo author attribution found

Add author information via schema markup or rel="author" for E-E-A-T signals

Tech Stack|8 technologies detected

90 / 100

Analytics4

🏷️

Google Tag Manager

Script signature

javascript

📊

Google Analytics

Script signature

javascript

🧡

HubSpot

Script signature

javascript

🛠️

Analytics

Script signature

javascript

Frameworks3

▲

Next.js

X-Powered-By: Next.js

header

⚛️

React

Script signature

javascript

📝

WordPress

Script signature

javascript

Hosting1

🌐

Netlify

Server: Netlify

header

paddle.com SEO Analysis