Plaid.com SEO Score & Performance Report

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https://plaid.com

Desktop

Mobile

Score Analysis

LIVE

78OF 100

Needs Work

SEO

Perf

Page Title

Plaid: Enabling all companies to build fintech solutions

Google Search Preview|How your page appears in search results

SERP Score

Good

plaid.com

https://plaid.com

Plaid: Enabling all companies to build fintech solutions

Plaid helps companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.

Snippet Quality

Title Length56 chars

030–60 optimal90

Description Length147 chars

070–160 optimal240

Power Word

CTA

URL Readable

HTTPS

No Truncation

Recommendations2 found

infoTitle lacks CTR-boosting power words

Consider adding words like "free", "guide", "best" to improve click-through rate

infoMeta description lacks a call-to-action

Add action verbs like "Learn", "Discover" to encourage clicks

Performance Report|Google PageSpeed Insights

Lighthouse v13.0.1Mar 3, 2026, 06:31 PM

Status200OK

Load Time0.43sFAST

HTML Size354 KBLARGE

CompressionGZIPON

HTTPSSecureSECURE

Render-Block3 scriptsFOUND

Poor

LCPPOOR

10.0 s

Largest Contentful Paint

FCPGOOD

1.5 s

First Contentful Paint

TBTPOOR

940 ms

Total Blocking Time

CLSGOOD

0.023

Cumulative Layout Shift

SIPOOR

10.7 s

Speed Index

TTFBGOOD

Root document took 320 ms

Time to First Byte

FIDPOOR

910 ms

First Input Delay

Page Load FilmstripVisual timeline of how your page renders

1.0s

2.0s

3.0s

4.0s

5.0s

6.1s

7.1s

8.1s

Issues Found9 found

criticalLargest Contentful Paint: 10.0 s (poor)high

How to fixOptimize images, preload LCP element, reduce server response time. Target < 2.5s

What this meansLCP measures when the largest visible element finishes rendering.

SEO ImpactSlow LCP increases bounce rate and hurts Core Web Vitals ranking signal.

criticalTotal Blocking Time: 940 ms (poor)high

How to fixBreak up long tasks, defer non-critical JavaScript, use web workers. Target < 200ms

What this meansTBT measures total time the main thread was blocked. It's a lab proxy for INP.

SEO ImpactHigh TBT means the page feels unresponsive. This directly impacts INP, a Core Web Vital.

warningSpeed Index: 10.7 s (poor)medium

How to fixOptimize critical rendering path, reduce main-thread work. Target < 3.4s

What this meansSpeed Index measures how quickly content is visually displayed during page load.

SEO ImpactA high Speed Index means the page appears to load slowly.

warningReduce unused CSS - Est savings of 77 KiB (potential savings: 300ms) / 77 KB

How to fixReduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

infoReduce unused JavaScript - Est savings of 893 KiB (potential savings: 893 KB)

How to fixReduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

infoAvoid enormous network payloads - Total size was 3,440 KiB

How to fixLarge network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

infoReduce JavaScript execution time - 3.7 s

How to fixConsider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

infoMinimize main-thread work - 6.5 s

How to fixConsider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

warning3 render-blocking scripts in <head>

How to fixAdd async or defer to scripts

OpportunitiesPotential savings to improve load time

Reduce unused CSSEst savings of 77 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

0.3s potential savings 77 KB transferable

Reduce unused JavaScriptEst savings of 893 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

893 KB transferable

Avoid enormous network payloadsTotal size was 3,440 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

DiagnosticsAdditional performance insights

Reduce JavaScript execution time

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

3.7 s

Minimize main-thread work

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

6.5 s

Minify CSS

Resources Summary

Document request latency

Optimize viewport for mobile

Image elements have explicit `width` and `height`

Network Round Trip Times

Tasks

Avoid multiple page redirects

Screenshot Thumbnails

Server Backend Latencies

Duplicated JavaScript

User Timing marks and measures

LCP breakdown

Font display

Render blocking requests

Script Treemap Data

Initial server response time was short

Avoid large layout shifts

Diagnostics

LCP request discovery

Layout shift culprits

Network dependency tree

Final Screenshot

Avoid long main-thread tasks

Optimize DOM size

Minify JavaScript

Cumulative Layout Shift

Metrics

Network Requests

3rd parties

Heading Structure|Content hierarchy and heading tags

97 / 100

H1

ideal: 1

H2

ideal: 2+

H3

ideal: optional

H4

ideal: optional

Heading Hierarchy20 total

H1Open a world of financial solutions

H2The gold standard in account linking

H2Low-cost, secure payments in an instant

H2Clean, organised financial data

H2Cash flow data for smarter underwriting

H2A network that getsmore powerful daily

H2Want access to 12K banks?We’ve got the API keys.

H2More customers.Fewer fraudsters.Higher revenue.

H2Products

H2Use cases

H2Resources

H2Developers

H3See what’s possible with Plaid

H3Let’s get started

Duplicate Headings

The gold standard in account linking

Low-cost, secure payments in an instant

Clean, organised financial data

Cash flow data for smarter underwriting

A network that getsmore powerful daily

Want access to 12K banks?We’ve got the API keys.

Recommendations1

info6 duplicate heading(s) found

Use unique headings for each section

Structured Data|Schema markup, Open Graph and Twitter Cards

100 / 100

JSON-LD Schema

1 found

Organization

Open Graph

6 tags

Twitter Cards

5 tags

Microdata

Not found

Schema Types Detected

Organization

Open Graph Tags

og:titlePlaid: Enabling all companies to build fintech solutions

og:descriptionPlaid helps companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.

og:imagehttps://plaid.com/assets/img/plaid-social-card-landscape.jpg

og:urlhttps://plaid.com/en-eu/

og:typewebsite

og:site_namePlaid

missing: og:locale

Image Optimization|Alt text, lazy loading and dimensions

93 / 100

Total Images

Missing Alt Text

50% have alt text

Missing Dimensions

Lazy Loaded

0 of 2 images

Images Missing Alt Text1

https://images.ctfassets.net/ss5kfr270og3/2QX6nduCZaLnMJmP8D2VBR/ecd2946f6c9d506a727f9cd1d0544984/AdobeStock_566188450__3_.png?fm=webp&q=1&w=500

Recommendations2

critical1 images missing alt attribute

Add descriptive alt text to all images

info1 images without explicit dimensions

Add width/height to prevent layout shifts (CLS)

Link Analysis|Internal, external and nofollow links

94 / 100

Total Links

Internal

90% of all links

External

10% of all links

Nofollow

Link Distribution

90% Internal

3 links with empty anchor text

External Links

github.comGitHub

dashboard.plaid.com.css-1dxdfx4{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:1rem;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;width:100%;}.css-1dxdfx4 .btn-icon{color:#ffffff;} Log in

dashboard.plaid.comGet the API keys

github.comGitHub

www.linkedin.comhttps://www.linkedin.com/company/plaid-/

twitter.comhttps://twitter.com/plaid

www.instagram.comhttps://www.instagram.com/plaid/

Recommendations1

info3 links with empty anchor text

Add descriptive anchor text to links

Indexability|Robots, canonical and sitemap

95 / 100

Canonical URL

Set

https://plaid.com/en-eu/

Noindex

Allowed

Robots.txt

Found

Sitemap

Found

https://plaid.com/sitemap.xml

Crawl Directives

Meta RobotsNot set

X-Robots-TagNot set

GooglebotNot set

NofollowNo — links followed

Canonicalhttps://plaid.com/en-eu/

Page URLhttps://plaid.com

Recommendations1

infoCanonical URL differs from page URL

Ensure the canonical points to the correct preferred version

Content Structure|Content quality and semantic HTML

90 / 100

Word Count

24992

Paragraphs

All good length

Lists

Words per Heading

1250

Ideal: 100-300

Title vs H1 Alignment5270% similar

TITLE TAG

Plaid: Enabling all companies to build fintech solutions

H1 TAG

Open a world of financial solutions

Semantic HTML Elements14 sections

<main>

<nav>

Recommendations1

warningPoor content chunking (1250 words/heading)

Add more headings to break content into digestible chunks (aim for 150-200 words per section)

AI Readability|How easily AI models can process your content

65 / 100

Reading Level

Difficult

Moderately complex

Total Words

24992

Sentences

2162

Avg Sentence Length

12 words

Vocabulary Richness

1506 unique words

Opening Paragraph13 words

Connect to the Plaid Network to create fast, safe, and smart financial experiences.

Recommendations3

warningDifficult to read (Flesch: 41)

Break complex sentences. Aim for Flesch score 60+

infoLow vocabulary diversity

Use varied vocabulary to provide richer context for AI

infoFirst paragraph is too short for AI summarization

Make the first paragraph a comprehensive summary (30-50 words)

AI Citation Potential|How likely AI will quote your content

85 / 100

Named Entities

116

46% density

FAQ Patterns

No FAQ Schema

Citations

Lists & Tables

78 items, 0 tables

Top Named Entities

NeueHelveticaNimbus20SanssystemuiapplesystemBlinkMacSystemFontArialSegoe20Helvetica Neue20Nimbus Sans20SansCernAvenir10NextAvenirProxima10NovaJakarta10Plus10SansFuturaAvant10GardeMontserratHelvetica10Plaid Sans10Avenir Next10Proxima Nova10Jakarta Plus Sans10Avant Garde10Plaid7Lowcost6Union5The4Asset Placeholder4

Quotable Content

Moneybox is unboxing high-speed, low-fee payments.

Western Union is powering faster, more secure payments.

YouLend is a safe, easy way to boost loan approval rate

FAQ-style Headings

h2Want access to 12K banks?We’ve got the API keys.

Recommendations1

warningLow entity density

Include more specific names, brands, places. AI uses entities for knowledge graph matching.

Content Freshness|Date signals and cache headers

85 / 100

Date Signals

Found

Search engines can determine content freshness

Cache Control

Not set

ETag

Set

Date Signals

Last-Modified HeaderMarch 3, 2026

Published DateNot found

Modified DateNot found

Recommendations1

warningNo datePublished or dateModified in structured data

Add datePublished and dateModified to your JSON-LD schema.

Security Headers|HTTP security headers analysis

40 / 100

Content-Security-Policy

Prevents XSS and injection attacks

MISSING

Strict-Transport-Security

Forces HTTPS connections

max-age=63072000; includeSubDomains; preload

SET

X-Frame-Options

Prevents clickjacking attacks

MISSING

X-Content-Type-Options

Prevents MIME-type sniffing

MISSING

Referrer-Policy

Controls referrer information

MISSING

Permissions-Policy

Controls browser features

MISSING

Recommendations5

criticalMissing Content-Security-Policy header

Add Content-Security-Policy header to prevent XSS and data injection attacks

warningMissing X-Frame-Options header

Add X-Frame-Options: DENY or SAMEORIGIN to prevent clickjacking

warningMissing X-Content-Type-Options header

Add X-Content-Type-Options: nosniff to prevent MIME-type sniffing

infoMissing Referrer-Policy header

Add Referrer-Policy header (e.g., strict-origin-when-cross-origin)

Trust Signals|Essential trust-building pages

85 / 100

Contact Page

FOUND

A contact page builds trust with visitors and search engines

/en-eu/contact/

About Page

MISSING

An about page establishes credibility and expertise

FOUND

Required for compliance and builds user trust

/en-eu/legal/#privacy-statement

MISSING

Protects both the site owner and users

Recommendations2

infoMissing trust pages: about, terms

Consider adding links to: about, terms

infoNo author attribution found

Add author information via schema markup or rel="author" for E-E-A-T signals

Tech Stack|5 technologies detected

75 / 100

Analytics2

🛠️

Segment

Script signature

javascript

🛠️

Analytics

Script signature

javascript

Frameworks3

▲

Next.js

Script signature

javascript

🛠️

Prototype

Script signature

javascript

📝

WordPress

Script signature

javascript

plaid.com SEO Analysis