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retool.com SEO Analysis

retool.com scores 84/100 for SEO, 43/100 for performance, and 80/100 for AI crawler readability as of Mar 3, 2026.

https://retool.com
15 checks
33 issues
Mar 3, 2026
https://retool.com
Desktop preview
Desktop
Mobile preview
Mobile
Score Analysis
LIVE
76OF 100
Needs Work
84
SEO
43
Perf
80
AI
Page Title

Retool | Build internal software better, with AI.

Google Search Preview|How your page appears in search results
SERP Score
0/ 100
Good
retool.com
https://retool.com
Retool | Build internal software better, with AI.
Build, deploy, and manage internal tools with Retool’s unified engine. Connect to any database, API, or LLM. Leverage AI throughout your business.
Snippet Quality
Title Length49 chars
03060 optimal90
Description Length146 chars
070160 optimal240
Power Word
CTA
URL Readable
HTTPS
No Truncation
Recommendations2 found
infoTitle lacks CTR-boosting power words
Consider adding words like "free", "guide", "best" to improve click-through rate
infoMeta description lacks a call-to-action
Add action verbs like "Learn", "Discover" to encourage clicks
Performance Report|Google PageSpeed Insights
Lighthouse v13.0.1Mar 3, 2026, 05:59 PM
Status200OK
Load Time0.33sFAST
HTML Size410 KBLARGE
CompressionGZIPON
HTTPSSecureSECURE
Render-Block1 scriptsFOUND
0/ 100
Poor
LCPPOOR
14.9 s
Largest Contentful Paint
FCPPOOR
3.1 s
First Contentful Paint
TBTPOOR
700 ms
Total Blocking Time
CLSGOOD
0
Cumulative Layout Shift
SIPOOR
11.2 s
Speed Index
TTFBGOOD
Root document took 20 ms
Time to First Byte
FIDNEEDS WORK
190 ms
First Input Delay
Page Load FilmstripVisual timeline of how your page renders
Frame at 1.3s
1.3s
Frame at 2.6s
2.6s
Frame at 3.9s
3.9s
Frame at 5.3s
5.3s
Frame at 6.6s
6.6s
Frame at 7.9s
7.9s
Frame at 9.2s
9.2s
Frame at 10.5s
10.5s
Issues Found11 found
criticalLargest Contentful Paint: 14.9 s (poor)high
How to fixOptimize images, preload LCP element, reduce server response time. Target < 2.5s
What this meansLCP measures when the largest visible element finishes rendering.
SEO ImpactSlow LCP increases bounce rate and hurts Core Web Vitals ranking signal.
criticalTotal Blocking Time: 700 ms (poor)high
How to fixBreak up long tasks, defer non-critical JavaScript, use web workers. Target < 200ms
What this meansTBT measures total time the main thread was blocked. It's a lab proxy for INP.
SEO ImpactHigh TBT means the page feels unresponsive. This directly impacts INP, a Core Web Vital.
warningFirst Contentful Paint: 3.1 s (poor)medium
How to fixReduce server response time, eliminate render-blocking resources, inline critical CSS. Target < 1.8s
What this meansFCP measures when the first piece of content is rendered on screen.
SEO ImpactSlow FCP means users see a blank page for too long.
warningSpeed Index: 11.2 s (poor)medium
How to fixOptimize critical rendering path, reduce main-thread work. Target < 3.4s
What this meansSpeed Index measures how quickly content is visually displayed during page load.
SEO ImpactA high Speed Index means the page appears to load slowly.
warningReduce unused JavaScript - Est savings of 578 KiB (potential savings: 1340ms) / 578 KB
How to fixReduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
warningReduce unused CSS - Est savings of 58 KiB (potential savings: 300ms) / 58 KB
How to fixReduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.
infoAvoid enormous network payloads - Total size was 2,720 KiB
How to fixLarge network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.
infoAvoid large layout shifts
How to fixThese are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due …
infoReduce JavaScript execution time - 3.9 s
How to fixConsider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.
infoMinimize main-thread work - 13.6 s
How to fixConsider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work
warning1 render-blocking scripts in <head>
How to fixAdd async or defer to scripts
OpportunitiesPotential savings to improve load time
Reduce unused JavaScriptEst savings of 578 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
1.3s potential savings 578 KB transferable
Reduce unused CSSEst savings of 58 KiB
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.
0.3s potential savings 58 KB transferable
Avoid enormous network payloadsTotal size was 2,720 KiB
Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.
DiagnosticsAdditional performance insights
Avoid large layout shifts
These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due …
Reduce JavaScript execution time
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.
3.9 s
Minimize main-thread work
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work
13.6 s
Network dependency tree
Avoid long main-thread tasks
Network Round Trip Times
Final Screenshot
Minify CSS
Screenshot Thumbnails
Initial server response time was short
Render blocking requests
Avoid non-composited animations
3rd parties
Font display
Optimize DOM size
Metrics
Layout shift culprits
Script Treemap Data
Image elements have explicit `width` and `height`
Document request latency
Resources Summary
Network Requests
Avoid multiple page redirects
Tasks
Cumulative Layout Shift
Optimize viewport for mobile
Server Backend Latencies
User Timing marks and measures
Minify JavaScript
Diagnostics
Duplicated JavaScript
Heading Structure|Content hierarchy and heading tags
95 / 100
H1
1
ideal: 1
H2
5
ideal: 2+
H3
23
ideal: optional
H4
4
ideal: optional
Heading Hierarchy33 total
H1Generate internal software better with AI
H2The AppGen platform for every use caseThe AppGen platform for every use casefor every use casefor AI & LLMsfor data teamsfor operations teamsfor support teams
H2Build and run modern internal software
H2All the ways you work, in one place
H2Built for—and proven by—businesses of all sizes
H2The latest Cache from Retool's blog
H3Build agents, workflows, and apps with the power of AI
H3Transform raw data into actionable insights
H3Streamline processes and reduce manual work
H3Drive customer success with effective tools
H3Death to boilerplate
H3Connect everything to anything
H3Smarter software—on your terms.
H3Integrate with your dev stack
H3Secure by default
H3AI that builds with you
H3Go from prompt to production
H3Drag, drop, and shape complex UI’s
H3Full customization in code
H3$6M and 36,000+ hours saved
H3$8M and 20,000+ hours saved
H310x increase in patients treated
H3$3M+ profit generated and 80% faster development
H3200+ users on centralized data app
H310x reduction in dev time across 1600 studios
+8 more headings
Recommendations1
infoToo many headings (33)
Reduce heading count for better structure
Structured Data|Schema markup, Open Graph and Twitter Cards
95 / 100
JSON-LD Schema
1 found
Organization
Open Graph
4 tags
Twitter Cards
5 tags
Microdata
Not found
Schema Types Detected
Organization
Open Graph Tags
og:titleRetool | Build internal software better, with AI.
og:descriptionBuild, deploy, and manage internal tools with Retool’s unified engine. Connect to any database, API, or LLM. Leverage AI throughout your business.
og:imagehttps://retool-dot-com.s3.us-west-2.amazonaws.com/page-assets/homepage/homepage-meta-image.png
og:urlhttps://retool.com
missing: og:typemissing: og:site_namemissing: og:locale
Recommendations1
warningMissing Open Graph tags: og:type
Add OG meta tags for social sharing
Image Optimization|Alt text, lazy loading and dimensions
85 / 100
Total Images
97
Missing Alt Text
0
100% have alt text
Missing Dimensions
58
Lazy Loaded
52%
50 of 97 images
Recommendations1
info58 images without explicit dimensions
Add width/height to prevent layout shifts (CLS)
Indexability|Robots, canonical and sitemap
100 / 100
Canonical URL
Set
https://retool.com
Noindex
Allowed
Robots.txt
Found
Sitemap
Found
https://retool.com/sitemap.xml
Crawl Directives
Meta RobotsNot set
X-Robots-TagNot set
GooglebotNot set
NofollowNo — links followed
Canonicalhttps://retool.com
Page URLhttps://retool.com
Content Structure|Content quality and semantic HTML
90 / 100
Word Count
22874
Paragraphs
24
All good length
Lists
0
Words per Heading
693
Ideal: 100-300
Title vs H1 Alignment7780% similar
TITLE TAG
Retool | Build internal software better, with AI.
H1 TAG
Generate internal software better with AI
Semantic HTML Elements6 sections
<main>
<article>
<nav>
<header>
<footer>
Recommendations1
warningPoor content chunking (693 words/heading)
Add more headings to break content into digestible chunks (aim for 150-200 words per section)
AI Readability|How easily AI models can process your content
65 / 100
49Flesch
Reading Level
Difficult
Moderately complex
Total Words
22874
Sentences
1337
Avg Sentence Length
17 words
Vocabulary Richness
12%
2734 unique words
Opening Paragraph16 words
Build me a compliance dashboard that tracks SLA compliance by region and team using my data
Recommendations3
warningDifficult to read (Flesch: 49)
Break complex sentences. Aim for Flesch score 60+
infoLow vocabulary diversity
Use varied vocabulary to provide richer context for AI
infoFirst paragraph is too short for AI summarization
Make the first paragraph a comprehensive summary (30-50 words)
AI Citation Potential|How likely AI will quote your content
85 / 100
Named Entities
123
54% density
FAQ Patterns
2
No FAQ Schema
Citations
26
Lists & Tables
0 items, 0 tables
Top Named Entities
Retool21Retools9AppGen5SaaS5Childish4Gambinos4How4Miles4Konstantin4Harmonics4Head4Universityhrefhttpsuniversity4How Miles Konstantin4Retool University4Fortune3Build3From Childish Gambino3Cache2CenterSite2Use2
Recommendations2
warningLow quoteability - few clear, citable statements
Add bold key statements, blockquotes, or clear definitions that AI can extract
infoNo lists or tables - content may be hard for AI to structure
Break information into bullet lists, numbered steps, or comparison tables
Content Freshness|Date signals and cache headers
75 / 100
Date Signals
None
No date signals found on page
Cache Control
Set
private, no-cache, no-store, max-age=0, must-revalidate
ETag
Not set
Date Signals
Last-Modified HeaderNot found
Published DateNot found
Modified DateNot found
Recommendations2
warningNo datePublished or dateModified in structured data
Add datePublished and dateModified to your JSON-LD schema.
infoNo date/time signals found anywhere on page
Add <time datetime="..."> elements or schema dates to help AI assess content freshness
Security Headers|HTTP security headers analysis
37 / 100
Content-Security-Policy
Prevents XSS and injection attacks
MISSING
Strict-Transport-Security
Forces HTTPS connections
max-age=63072000
SET
X-Frame-Options
Prevents clickjacking attacks
MISSING
X-Content-Type-Options
Prevents MIME-type sniffing
MISSING
Referrer-Policy
Controls referrer information
MISSING
Permissions-Policy
Controls browser features
MISSING
Recommendations6
criticalMissing Content-Security-Policy header
Add Content-Security-Policy header to prevent XSS and data injection attacks
infoHSTS should include subdomains
Add includeSubDomains to HSTS header
warningMissing X-Frame-Options header
Add X-Frame-Options: DENY or SAMEORIGIN to prevent clickjacking
warningMissing X-Content-Type-Options header
Add X-Content-Type-Options: nosniff to prevent MIME-type sniffing
Trust Signals|Essential trust-building pages
90 / 100
Contact Page
MISSING
A contact page builds trust with visitors and search engines
About Page
FOUND
An about page establishes credibility and expertise
https://retool.com/about
Privacy Policy
FOUND
Required for compliance and builds user trust
https://docs.retool.com/legal/privacy-policy
Terms of Service
FOUND
Protects both the site owner and users
https://docs.retool.com/legal
Recommendations2
infoMissing trust pages: contact
Consider adding links to: contact
infoNo author attribution found
Add author information via schema markup or rel="author" for E-E-A-T signals
Tech Stack|11 technologies detected
95 / 100
Analytics3
💬
Intercom
Script signature
javascript
🧡
HubSpot
Script signature
javascript
🛠️
Analytics
Script signature
javascript
CDN1
🌩️
CloudFront
Script signature
javascript
Frameworks6
Next.js
X-Powered-By: Next.js
header
⚛️
React
Script signature
javascript
🛠️
Ember.js
Script signature
javascript
🛠️
Prototype
Script signature
javascript
🛠️
Fetch API
Script signature
javascript
📝
WordPress
Script signature
javascript
Hosting1
Vercel
Server: Vercel
header