Zapier.com SEO Score & Performance Report

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https://zapier.com

Desktop

Mobile

Score Analysis

LIVE

72OF 100

Needs Work

SEO

Perf

Page Title

Zapier: Automate AI Workflows, Agents, and Apps

Google Search Preview|How your page appears in search results

SERP Score

Good

zapier.com

https://zapier.com

Zapier: Automate AI Workflows, Agents, and Apps

Build and scale AI workflows and agents across 8,000+ apps with Zapier—the most connected AI orchestration platform. Trusted by 3 million+ businesses.

Snippet Quality

Title Length47 chars

030–60 optimal90

Description Length150 chars

070–160 optimal240

Power Word

CTA

URL Readable

HTTPS

No Truncation

Recommendations2 found

infoTitle lacks CTR-boosting power words

Consider adding words like "free", "guide", "best" to improve click-through rate

infoMeta description lacks a call-to-action

Add action verbs like "Learn", "Discover" to encourage clicks

Performance Report|Google PageSpeed Insights

Lighthouse v13.0.1Mar 3, 2026, 09:40 PM

Status200OK

Load Time0.16sFAST

HTML Size455 KBLARGE

CompressionGZIPON

HTTPSSecureSECURE

Render-Block2 scriptsFOUND

Poor

LCPPOOR

14.1 s

Largest Contentful Paint

FCPPOOR

3.5 s

First Contentful Paint

TBTPOOR

1,230 ms

Total Blocking Time

CLSGOOD

0.001

Cumulative Layout Shift

SIPOOR

11.9 s

Speed Index

TTFBGOOD

Root document took 10 ms

Time to First Byte

FIDPOOR

1,530 ms

First Input Delay

Page Load FilmstripVisual timeline of how your page renders

1.6s

3.1s

4.7s

6.2s

7.8s

9.4s

10.9s

12.5s

Issues Found11 found

criticalLargest Contentful Paint: 14.1 s (poor)high

How to fixOptimize images, preload LCP element, reduce server response time. Target < 2.5s

What this meansLCP measures when the largest visible element finishes rendering.

SEO ImpactSlow LCP increases bounce rate and hurts Core Web Vitals ranking signal.

criticalTotal Blocking Time: 1,230 ms (poor)high

How to fixBreak up long tasks, defer non-critical JavaScript, use web workers. Target < 200ms

What this meansTBT measures total time the main thread was blocked. It's a lab proxy for INP.

SEO ImpactHigh TBT means the page feels unresponsive. This directly impacts INP, a Core Web Vital.

warningFirst Contentful Paint: 3.5 s (poor)medium

How to fixReduce server response time, eliminate render-blocking resources, inline critical CSS. Target < 1.8s

What this meansFCP measures when the first piece of content is rendered on screen.

SEO ImpactSlow FCP means users see a blank page for too long.

warningSpeed Index: 11.9 s (poor)medium

How to fixOptimize critical rendering path, reduce main-thread work. Target < 3.4s

What this meansSpeed Index measures how quickly content is visually displayed during page load.

SEO ImpactA high Speed Index means the page appears to load slowly.

warningReduce unused JavaScript - Est savings of 964 KiB (potential savings: 3200ms) / 964 KB

How to fixReduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

infoReduce unused CSS - Est savings of 17 KiB (potential savings: 17 KB)

How to fixReduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

infoAvoid enormous network payloads - Total size was 9,371 KiB

How to fixLarge network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

infoReduce JavaScript execution time - 3.4 s

How to fixConsider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

infoMinimize main-thread work - 11.7 s

How to fixConsider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

infoImage elements do not have explicit `width` and `height`

How to fixSet an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

warning2 render-blocking scripts in <head>

How to fixAdd async or defer to scripts

OpportunitiesPotential savings to improve load time

Reduce unused JavaScriptEst savings of 964 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

3.2s potential savings 964 KB transferable

Reduce unused CSSEst savings of 17 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

17 KB transferable

Avoid enormous network payloadsTotal size was 9,371 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

DiagnosticsAdditional performance insights

Reduce JavaScript execution time

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

3.4 s

Minimize main-thread work

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

11.7 s

Image elements do not have explicit `width` and `height`

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Font display

Final Screenshot

Initial server response time was short

Cumulative Layout Shift

Server Backend Latencies

Duplicated JavaScript

Avoid long main-thread tasks

Avoid large layout shifts

Minify CSS

Document request latency

Optimize viewport for mobile

Optimize DOM size

Avoid multiple page redirects

Diagnostics

Script Treemap Data

Tasks

Network Round Trip Times

Minify JavaScript

3rd parties

Layout shift culprits

Screenshot Thumbnails

Metrics

User Timing marks and measures

Resources Summary

Network Requests

Heading Structure|Content hierarchy and heading tags

85 / 100

H1

ideal: 1

H2

ideal: 2+

H3

ideal: optional

H4

ideal: optional

Heading Hierarchy21 total

H1Transformative AI for every team

H1Go from concept to enterprise-ready automation in seconds

H2Your complete toolkit for AI automation

H2For the Fortune 500 and first-time founders

H2No AI hype here. Just results.

H2EXPLORE ZAPIER’S AI TOOLS

H2Real teams, real AI workflows, real results

H2Start quickly with these AI templates

H2AI + automation, all in one place

H2.css-15fc0zn{color:#ff4a00;}Move fast..css-f63yph{color:#2d2e2e;}Stay in control.

H2Want AI automation IT and innovators agree on?

H2Zapier is secure automation that sticks

H2Ready to transform how your enterprise uses AI?

H2Apps by title

H2Top searches

H2Popular apps

H2Trending apps

H2Top apps by category

H2Our best content

H3AI Workflows

H3Capture every lead, everywhere

Recommendations1

warningMultiple H1 tags (2)

Use only one <h1> per page

Structured Data|Schema markup, Open Graph and Twitter Cards

60 / 100

JSON-LD Schema

Not found

Open Graph

3 tags

Twitter Cards

4 tags

Microdata

Not found

Open Graph Tags

og:titleZapier: Automate AI Workflows, Agents, and Apps

og:descriptionBuild and scale AI workflows and agents across 8,000+ apps with Zapier—the most connected AI orchestration platform. Trusted by 3 million+ businesses.

og:imagehttps://res.cloudinary.com/zapier-media/image/upload/v1745941190/Homepage/og-homepage_zls2qi.png

missing: og:urlmissing: og:typemissing: og:site_namemissing: og:locale

Recommendations2

criticalNo JSON-LD structured data found

Add JSON-LD schema markup (e.g., WebPage, Organization, Article)

warningMissing Open Graph tags: og:url, og:type

Add OG meta tags for social sharing

Image Optimization|Alt text, lazy loading and dimensions

65 / 100

Total Images

153

Missing Alt Text

100% have alt text

Missing Dimensions

140

Lazy Loaded

13 of 153 images

Recommendations3

warning5 images with empty alt

Add meaningful alt text (empty is OK for decorative images)

info140 images without explicit dimensions

Add width/height to prevent layout shifts (CLS)

infoMost images not lazy-loaded

Add loading="lazy" to below-the-fold images

Link Analysis|Internal, external and nofollow links

96 / 100

Total Links

393

Internal

383

97% of all links

External

3% of all links

Nofollow

Link Distribution

97% Internal

2 links with empty anchor text

External Links

youtu.beSuper Bowl.

help.zapier.comHelp CenterFind answers to your questions

platform.zapier.comDocumentation

help.zapier.comHelp Center

platform.zapier.comDocumentation

www.zapier.com.css-wzjqyf{color:#201515;font-size:16px;font-weight:600;letter-spacing:-0.01em;}@media (min-width: 1024px){.css-wzjqyf{font-size:20px;}}Let AI handle your IT support tickets.css-uxu2hh{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;gap:8px;margin-top:24px;}.css-6wtr1i{width:40px;height:40px;padding:6px;box-sizing:border-box;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;border:1px solid #C5C0B1;border-radius:4px;}.css-6wtr1i img{max-width:100%;}

www.facebook.comhttp://www.facebook.com/ZapierApp?utm_source=zapier.com&utm_medium=referral&utm_campaign=zapier

www.linkedin.comhttps://www.linkedin.com/company/zapier/?utm_source=zapier.com&utm_medium=referral&utm_campaign=zapier

x.comhttps://x.com/zapier?utm_source=zapier.com&utm_medium=referral&utm_campaign=zapier#!

www.youtube.comhttps://www.youtube.com/user/ZapierApp/videos?utm_source=zapier.com&utm_medium=referral&utm_campaign=zapier

Recommendations1

info2 links with empty anchor text

Add descriptive anchor text to links

Indexability|Robots, canonical and sitemap

100 / 100

Canonical URL

Set

https://zapier.com/

Noindex

Allowed

Robots.txt

Found

Sitemap

Found

https://zapier.com/sitemap.xml

Crawl Directives

Meta RobotsNot set

X-Robots-TagNot set

GooglebotNot set

NofollowNo — links followed

Canonicalhttps://zapier.com/

Page URLhttps://zapier.com

Content Structure|Content quality and semantic HTML

90 / 100

Word Count

26352

Paragraphs

107

All good length

Lists

Words per Heading

1255

Ideal: 100-300

Title vs H1 Alignment3540% similar

TITLE TAG

Zapier: Automate AI Workflows, Agents, and Apps

H1 TAG

Transformative AI for every team

Semantic HTML Elements1 sections

<main>

<nav>

Recommendations1

warningPoor content chunking (1255 words/heading)

Add more headings to break content into digestible chunks (aim for 150-200 words per section)

AI Readability|How easily AI models can process your content

65 / 100

Reading Level

Difficult

Moderately complex

Total Words

26352

Sentences

1841

Avg Sentence Length

14 words

Vocabulary Richness

10%

2655 unique words

Opening Paragraph12 words

We're the only automation platform to make it to the Super Bowl. →

Recommendations3

warningDifficult to read (Flesch: 31)

Break complex sentences. Aim for Flesch score 60+

infoLow vocabulary diversity

Use varied vocabulary to provide richer context for AI

infoFirst paragraph is too short for AI summarization

Make the first paragraph a comprehensive summary (30-50 words)

AI Citation Potential|How likely AI will quote your content

90 / 100

Named Entities

548

208% density

FAQ Patterns

No FAQ Schema

Citations

Lists & Tables

308 items, 0 tables

Top Named Entities

Zapier37Degular Display13AppsBest10Displaysansseriffontsizepxfontweightlineheight9Helvetica7Google7Early6Dynamics6Workflows6Operations6Marketing6Contractor Appointments6Manager5Contractor5Microsoft Dynamics5Automation4Zapiers4Content4Partnerships4Digital4

FAQ-style Headings

h2Want AI automation IT and innovators agree on?

h2Ready to transform how your enterprise uses AI?

Recommendations1

warningLow quoteability - few clear, citable statements

Add bold key statements, blockquotes, or clear definitions that AI can extract

Content Freshness|Date signals and cache headers

75 / 100

Date Signals

None

No date signals found on page

Cache Control

Set

public, max-age=0, must-revalidate

ETag

Set

Date Signals

Last-Modified HeaderNot found

Published DateNot found

Modified DateNot found

Recommendations2

warningNo datePublished or dateModified in structured data

Add datePublished and dateModified to your JSON-LD schema.

infoNo date/time signals found anywhere on page

Add <time datetime="..."> elements or schema dates to help AI assess content freshness

Security Headers|HTTP security headers analysis

55 / 100

Content-Security-Policy

Prevents XSS and injection attacks

frame-ancestors 'none';

SET

Strict-Transport-Security

Forces HTTPS connections

max-age=63072000; includeSubDomains; preload

SET

X-Frame-Options

Prevents clickjacking attacks

MISSING

X-Content-Type-Options

Prevents MIME-type sniffing

MISSING

Referrer-Policy

Controls referrer information

MISSING

Permissions-Policy

Controls browser features

MISSING

Recommendations5

warningContent-Security-Policy may be incomplete

Ensure CSP includes default-src or script-src directives

warningMissing X-Frame-Options header

Add X-Frame-Options: DENY or SAMEORIGIN to prevent clickjacking

warningMissing X-Content-Type-Options header

Add X-Content-Type-Options: nosniff to prevent MIME-type sniffing

infoMissing Referrer-Policy header

Add Referrer-Policy header (e.g., strict-origin-when-cross-origin)

Trust Signals|Essential trust-building pages

95 / 100

Contact Page

FOUND

A contact page builds trust with visitors and search engines

/l/contact-sales?demo_source=cs_nav_header_/

About Page

FOUND

An about page establishes credibility and expertise

/blog/

FOUND

Required for compliance and builds user trust

/privacy

MISSING

Protects both the site owner and users

Recommendations1

infoMissing trust pages: terms

Consider adding links to: terms

Tech Stack|15 technologies detected

95 / 100

Analytics8

🏷️

Google Tag Manager

Script signature

javascript

📊

Google Analytics

Script signature

javascript

🛠️

Mixpanel

Script signature

javascript

💬

Intercom

Script signature

javascript

🧡

HubSpot

Script signature

javascript

🛠️

Marketo

Script signature

javascript

🛠️

Pardot

Script signature

javascript

🛠️

Analytics

Script signature

javascript

CMS3

🛒

WooCommerce

Script signature

javascript

🛒

Magento

Script signature

javascript

🛍️

Shopify

Script signature

javascript

Frameworks3

⚛️

React

Script signature

javascript

▲

Next.js

Script signature

javascript

📝

WordPress

Script signature

javascript

Hosting1

▲

Vercel

Server: Vercel

header

zapier.com SEO Analysis